Back to jobs
New

Product Manager, Ecommerce

Austin, TX

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Product Manager, Ecommerce to lead cross functional initiatives that sit at the intersection of AI, site merchandising, resale, testing, and digital operations. This role is perfect for a systems-minded executor who can drive work forward across stakeholders and tools, while shaping the foundation for new digital experiences that improve performance and reduce internal lift. Reporting directly to the Product Manager of Digital Experience, you will partner closely with engineering, creative, CX, and ecommerce to ship roadmap items that boost automation, support personalization, and expand our tooling and operational efficiency. 

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

  • Drive cross-functional ecommerce initiatives related to automation, resale, attribution tooling, AI, and experimentation
  • Gather requirements from stakeholders and translate them into clear product documentation, development tickets, and prioritized backlog items, supporting QA through release  
  • Partner with Product and Project Managers on sprint planning, ensuring tickets are well-defined, prioritized by business need, and aligned with cross-functional dependencies  
  • Serve as the cross-functional lead for key digital projects, aligning teams across engineering, design, CX, merchandising, creative, and ecommerce, and acting as a decision maker on scope and execution  
  • Drive proper analytics tagging and event tracking in Google Tag Manager in partnership with the Sr. Digital Operations Specialist
  • Coordinate vendor implementation and testing for tools supporting A/B testing, SEO, AI search/cross-sell, and campaign optimization
  • Advocate for accurate merchandising and product data across systems, ensuring required assets and data are complete and usable across ecommerce experiences
  • Maintain roadmap visibility, project documentation, and progress tracking across tools such as monday.com, GitHub, and Figma
  • Partner with design and engineering to review UX/UI solutions and ensure new features align with site experience, merchandising strategy, and business goals
  • Own and continuously improve key ecommerce operational systems and internal documentation to streamline cross-team workflows and operational visibility

Experience we’re looking for:

  • 5-7+ years of experience in ecommerce, digital product, or a cross-functional role blending product, marketing ops, or site optimization
  • Experience managing technical product delivery in collaboration with dev, design, and external vendors
  • Strong comfort owning complex cross-functional initiatives—especially those related to testing, automation, merchandising, or personalization
  • Familiarity with A/B testing tools, experimentation design, and conversion optimization
  • Working understanding of AI-enhanced platforms, technical SEO tools, or personalization systems

What you bring to the table:

  • You are detail-oriented, proactive, and motivated to improve processes, documentation, and workflow efficiency.
  • You have proven ability to manage competing priorities, translate feedback into action, and drive tangible outcomes.
  • You are comfortable leading cross-functional work, building strong partnerships across engineering, design, CX, and ecommerce to move initiatives forward and keep teams aligned.
  • You have a strong product and data mindset, using testing, analytics, and customer insights to inform decisions and continuously improve digital experiences.

Full Time Benefits & Perks: 

  • We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • 401(k) match
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program
  • Competitive salary - $115,000 -120,000/annum (commensurate with experience)
  • Eligibility to participate in Corporate Bonus Program
  • Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

 Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy. Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.

Create a Job Alert

Interested in building your career at Tecovas? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Tecovas’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.