Media Strategist

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

Job Overview:

Execute integrated marketing campaigns in collaboration with Account Executives.

The MS will work closely with our account executives on activities tied to managing the coordination and details from client pre-campaign creation to post-campaign coordination in addition to everyday client interactions tied to the management of accounts.

 

Responsibilities

• Provide support to Account Executives on pre-sale activities including collecting client research, campaign strategy, presentations, and implementation documentation.
• Collaborate with Account Executives on campaign strategy based on client objectives.
• Create client-focused presentations in PowerPoint that tell a story
• Coordinate the Implementation of marketing campaigns, create campaign timelines, join strategy calls with product partners, and manage deadlines with all internal and external teams.
• Regularly review key performance indicators and campaign metrics, identify any problem areas, and provide solutions independently as necessary.
• Regular review of audience delivery using Comscore and digital fulfillment metrics; use audience delivery information to make appropriate recommendations to clients.
• Maintain prompt and professional client correspondence, providing clients with necessary campaign details.
• Attend sales meetings and training to obtain sales, product knowledge, and process information.
• Able to make decisions and solve problems independently to support the customer, and account executive.
• Assist the team at large with administrative functions.
• Works internally with station resources to fulfill client deliverables, including linear, digital, creative services, research, etc.
• Must be logged into VPN and TEAMS during regular office hours (M-F, 830-530), available and responsive
• Participate in client events as needed

 

Requirements

• Ability to handle multiple tasks and projects effectively under deadline pressure
• Strong written and verbal communication skills, and strong organization and time management skills
• Problem solver, ability to multi-task
• High standard of professionalism and accuracy
• Customer focus, solution-oriented
• Has a positive outlook and enjoys working in a team environment

 

 

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Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.