Creative Services Director

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

WPMT is seeking a Creative Services Director to lead our Creative Services team responsible for the marketing of station programming (especially news content), the station's streaming app, and web product, with the goal of driving audience increases. The Creative Services Director will be responsible for development and creation of marketing campaigns for local advertising clients.

Responsibilities:

• Serves as a collaborative business partner to the station's leadership team to push the boundaries of audience engagement, revenue generation, and brand potential.
• Leads and motivates a team of talented creatives to deliver impactful consumer and advertiser campaigns, fostering a culture of creative excellence and innovation.
• Manages the creative process, including brainstorming sessions, creative brief writing, script development, and provides constructive feedback to team members.
• Ensures the continual growth and development of the marketing team through developmental opportunities, training, feedback, performance evaluations, and pushing innovation.
• Develops strategic marketing plans to connect audiences with our content, prioritizing key messages and devising breakthrough concepts and strategies.
• Contributes to the station's strategic planning and budgeting processes, facilitating effective communication and execution of plans.
• Implements audience development strategies based on research insights, data analytics, and marketing activations.
• Develops and fosters partnerships to promote our content, digital products, and our community engagement.
• Spearheads strategic cross-department and cross-business unit marketing initiatives to maximize brand impact, visibility, and revenue generation.
• Supports local sales teams in generating non-traditional revenue streams through innovative marketing approaches.

Requirements:

• At least 5 years of experience in consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising). Combinations of related education and experience may be considered.
• Demonstrated experience managing people and relationships, including delivering and receiving both positive and constructive feedback to direct reports and department heads.
• Passion and respect for local news, the First Amendment and quality journalism.
• Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaigns; retargeting, social media, OTT marketing, mobile marketing, etc.
• Proven track record translating broadcast designs and concepts to interactive digital and social media campaigns.
• Proven track record of developing and producing revenue-driving client campaigns.
• Ability to work with a sense of urgency within a deadline-oriented fast-paced team environment and juggle multiple projects and priorities at once.
• Possess proven communication skills (interpersonal, written, and verbal) with the know how to tailor all communications to the audience for which it is intended.
• Demonstrated ability to organize and develop presentations that effectively sell a given strategy, tell a story and can persuasively sell-in ideas/media plans/budgets/strategies/off-channel spends/trade partner strategies/other tactics to all levels of station and corporate management, to advertisers and other stakeholders.
• Must understand the value of promotions placement across multiple mediums as a fundamental driver in executing the brand strategy.
• Ability to drive short-term results while holding a long-term vision.
• High professional standards, check any ego at the door, and quickly earn the respect of colleagues.
• Working knowledge of Adobe Premiere, Photoshop & After Effects.
• Working knowledge of on-air, streaming, and digital promotion production techniques, and familiarity with current production and photography trends.
• Knowledge in professional HD/4K videography equipment, including DSLRs & high-end cinema cameras - creative lighting techniques, audio mixing and motion graphic design (preferred).
• Proficient in MS Office: Word, Excel, PowerPoint, Outlook & iWork: Pages, Numbers, & Keynote.
• Must be comfortable working non-traditional hours to compete in breaking news situations.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.