Account Executive
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
Sports Partnership Account Executive
Role’s Primary Mission:
The Sports Partnership Account Executive is responsible for achieving or exceeding the individual sales goals of WFAA/KMPX sports and partnerships with the Dallas Mavericks and other sports opportunities. This will include advertising solutions from linear TV and content sponsorships to digital and OTT with PREMION. The AE (Account Executives) acts as a lead generator by identifying and reaching clients in the market who will best take advantage of our solutions. The AE (Account Executives) then becomes a marketing consultant to the clients, helping them define and achieve their business objectives.
What We Offer:
- Winning, inclusive, collaborative, supportive, and fun culture
- Base Salary + Uncapped Commissions
- Leading media products
- Training resources
- Generous benefit
- Career growth opportunities at one of our 64 ABC, NBC, CBS, or FOX stations.
What You Will Do:
• Attain or exceed budgets across the multiple sports assets.
• Consistently prospect, present, and close new revenue opportunities using client and category insights related to Sports opportunities; specifically, the Dallas Mavericks, NBA, SEC Football, and other key WFAA sports partners.
• Upsell current clients by engaging them in the complete product line of WFAAs offerings.
• Create custom solutions-driven campaigns that meet client needs across multiple media platforms, including broadcast, digital, and Streaming (OTT—Over the Top).
• Seek opportunities to expand relationships with key clients by actively understanding their business needs and competitive landscape.
• Build compelling sales presentations and packages that utilize the full suite of WFAA assets.
• Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Establish strong relationships with internal team members by providing the account management team with clear and concise direction for successfully executing campaigns.
• Utilize sales support resources to provide exceptional customer service and contract fulfillment.
• Positively and professionally represent WFAA and KMPX to the community at including hosting and entertaining clients, including evenings and weekends.
What You Need:
-
Minimum of 5 years of sales experience in a fast-paced sports-centric media environment.
• Proven track record of successfully achieving or exceeding sales goals and developing new business opportunities as a seller.
• Established knowledge of marketing solutions, including broadcasting and digital advertising, and be a perpetual learner, eager to expand your knowledge continuously.
• Prior working experience using Microsoft Office Suite and CRM (Client Relationship Management) systems, and ability to leverage technology to project manage workload and achieve goals.
• Excellent written and verbal communication abilities to proactively communicate with clients, co-workers, and vendors, and to write/edit compelling proposals.
• Possess a creative mind to put together unique campaigns focused on solving client needs with ability to work effectively as part of a team.
• Proven effective problem solver with ability to quickly adapt to changing and competing priorities while meeting deadlines.
• Strong business acumen with attention to detail and accuracy, as well as strong organization and time management skills.
• Self-motivation and a strong work ethic are essential attributes to be successful.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.
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