Director of Inventory and Operations

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

Responsibilities:

• Strategic Operations Leadership:
  • Develop and implement the marketing operations strategy to optimize the performance of all functions.
  • Partner with head of consumer marketing and regional marketing directors to drive efficiency and scale best practices.
  • Collaborate with leadership to define marketing goals, objective and key results (OKRs), and benchmarks.
• Process Management & Optimization:
  • Create and manage scalable marketing processes that drive efficiency across the marketing team, including project management, campaign workflows, and reporting.
  • Identify and implement marketing automation tools to improve lead generation, nurturing, and conversion processes with emphasis on artificial intelligence.
  • Examine and explore new tools that could drive quality and results for entire team.
• Campaign Analytics & Reporting:
  • Oversee the tracking and analysis of marketing performance metrics, ensuring accurate data collection and actionable insights for leadership in partnership with research function.
• Wide Orbit and Digital Inventory Strategy:
  • Manage the overall wide orbit and inventory of all stations.
  • Collaborate with traffic specialists and TEGNA commercial operations to build a seamless process
• Cross-Department Collaboration:
  • Partner with research, consumer marketing, technology, digital, client partnerships to ensure alignment with business objectives.
  • Collaborate with creative teams to streamline the production of marketing assets.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).
• 10+ years of experience in marketing operations, preferably within the media, entertainment, or digital marketing industries.
• Strong analytical skills with the ability to translate data into actionable insights.
• Strong vision and understanding of all the potential ahead.
• Exceptional communication and project management abilities.
• Experience in local media preferred
• Familiarity with omnichannel marketing strategies, including digital, social, and traditional media preferred

This position is eligible for the Company's bonus plan(s). 

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.