Regional Marketing Director (Region 2)

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

The Regional Marketing Director (RMD) is an integral part of the centralized marketing system. The RMD will oversee and implement comprehensive marketing strategies across multiple markets within the region. This role requires a seasoned marketing professional with strong leadership skills, experience in media or digital marketing, and an ability to drive results in a competitive industry. The RMD will work closely with the producers they oversee to promote key products and increase audience engagement that ultimately drive results.

This position can sit at any of the following TEGNA station locations (Region 2):

• WXIA/WATL – Atlanta, GA
• WTSP – Tampa/St. Pete, FL
• WTLV/WJXX – Jacksonville, FL
• WWL/WUPL – New Orleans, LA
• WMAZ – Macon, GA
• WLTX – Columbia, SC

Responsibilities:

• Develop and Execute Marketing strategies:
  • Design and implement tailored marketing campaigns that align with markets they oversee.
  • Understand market research to align strategies with audience preferences, competitive landscape, and emerging trends market by market.
• Leadership & Team Management:
  • Lead, mentor, and manage a team of marketing producers.
  • Set clear goals, objective and key results (OKRs) and performance benchmarks for the team, ensuring alignment with overall business goals.
  • Foster collaboration with general manager, news director, and digital director to drive results in multiple markets at once.
• Cross-functional Collaboration:
  • Partner with content and editorial teams to align marketing initiatives with opportunities.
  • Collaborate with digital marketing media teams to optimize the promotion of digital platforms, especially streaming.
  • Work with the performance marketing team to drive sampling and results.
• Brand Management:
  • Maintain a strong and consistent brand presence across the region, ensuring that all marketing efforts align with the brand.
  • Oversee the creation and distribution of marketing materials, ensuring high-quality and impactful content.
• Analytics & Reporting:
  • Ability to make data driven decisions by partnering with the consumer insights team
  • Track, measure, and report the performance of all marketing campaigns, using data-driven insights to optimize strategies and tactics.
  • Provide regular updates and insights to markets and management on regional marketing performance, opportunities, and challenges.
• Local Community Engagement:
  • Pursue community efforts that drive audience and partner with community team.

Requirements: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 5+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the media or digital industry.
• Proven success in developing and executing multi-channel marketing strategies, including digital, print, broadcast, and social media.
• Ability to facilitate tough conversations and hold strong boundaries if work does not align with OKRs
• Strong leadership, team management, and organizational skills.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships at all levels.
• Data-driven mindset with experience in using analytics tools to track and optimize campaign performance.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Knowledge of the local media landscape, including advertising, sponsorship, and partnerships, is highly desirable.

This position is eligible for the Company's bonus plan(s).

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.