Community & Marketing Strategist

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

This position can sit at any TEGNA station location.

We are looking for a creative, driven, and organized Community and Marketing Strategist to join our team and help build deeper connections with our partners, audience, and community. The Community and Marketing Strategist will play a key role in driving engagement and revenue by managing sponsored content, community events, sponsored events, and strategic integrations. This position will support both paid and unpaid partnerships while ensuring partner deliverables align seamlessly with our brand voice and community goals. The ideal candidate is a collaborative and strategic thinker who excels at relationship-building, project management, and creative storytelling.

Qualifications:

• 5+ years of experience in marketing, partnerships, community engagement, sponsored content or content digital strategy
• Proven ability to manage sponsored content and event partnerships from ideation to execution.
• Strong project management and organizational skills with the ability to juggle multiple priorities.
• Exceptional written and verbal communication skills.
• Experience analyzing campaign/event data and reporting on performance metrics.
• Proficiency with marketing tools, CMS platforms, and social media management systems.
• Passion for local media, storytelling, and building strong community connections.

Key Responsibilities:

Sponsored Content & Partnerships

• Develop and manage sponsored content campaigns, ensuring they meet client goals and resonate with our audience.
• Collaborate with the editorial and sales teams to create content plans that integrate paid partnerships without compromising editorial integrity.
• Oversee the production and distribution of sponsored articles, videos, and social media content.
• Analyze campaign performance metrics and provide reports with insights and recommendations for partners.

Community and Sponsored Events

• Lead planning, promotion, and execution of both community-driven and sponsored events (virtual and in-person), ensuring successful turnout and engagement.
• Serve as the key point of contact for event sponsors, aligning event deliverables with their business objectives.
• Identify opportunities for event integrations, including speaking engagements, branded activations, and community collaborations.
• Track event budgets, timelines, and logistics to deliver high-quality events on time and within scope.

Partnerships & Integrations

• Manage the fulfillment of paid partnerships, ensuring all deliverables—from sponsored content to events—are executed to the highest standard.
• Collaborate with unpaid community partners to enhance brand visibility and strengthen local relationships.
• Identify and cultivate new opportunities for local business integrations and sponsorship packages.
• Develop creative, tailored solutions for partners that add value for both our audience and advertisers.

Marketing & Audience Engagement

• Support audience development strategies by promoting key initiatives, events, and content across multiple channels.
• Craft messaging for community outreach campaigns, ensuring clear, compelling, and consistent communication.
• Engage with the community through social media, newsletters, and other platforms to foster long-term relationships.
• Monitor trends in local media, marketing, and community engagement to stay ahead of opportunities and challenges.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.