Director of Content

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

This strategic dual role leads news operations and content strategy across TEGNA's Florida stations in Tampa (WTSP) and Jacksonville (WTLV/WJXX). The position combines statewide content leadership with direct oversight of Tampa's newsroom, ensuring a unified vision and consistent delivery of excellence in journalism across television, streaming, and digital platforms. 

As the Director of Content, you will be a key collaborator with station leadership, working together to develop and execute statewide strategies that drive audience engagement and business growth. 

You will also play a vital role in developing talent, ensuring your teams have the support, training and opportunities to grow and succeed. The ideal candidate has excellent news judgment and strong management skills to own the big story each day, turn performance metrics into action, and explore new revenue opportunities through creative content initiatives. 

If you're ready to lead with vision, drive change, and uphold the highest standards of journalism, this is your chance to redefine Florida’s media future. This position reports directly to the President and General Manager of Florida and is FLSA Exempt.  

Responsibilities: 

• Content Strategy Development: Create and execute a robust content strategy to drive audience growth and achieve revenue targets across various platforms and markets. 

• Team Leadership: Train, develop, lead, and manage the Florida statewide content team, including Jacksonville and the Statewide Digital Director. 

• Content Creation Oversight: Supervise content production for linear, streaming, and digital formats, ensuring accuracy, engagement, relevance, and alignment with audience interests. 

• Performance Analysis: Monitor and analyze content performance, making data-driven adjustments to enhance effectiveness. 

• Innovative Storytelling: Champion creative storytelling and enterprising reporting, integrating focus into all Florida content strategies that can deliver impactful journalism and develop a digital-first road map in line with the strategic vision. 

• Weather and Investigative Strategy: Spearhead and lead Florida statewide initiatives, including severe weather, hurricane planning, and investigative reporting. 

• Breaking News: Ability to manage live, breaking news situations with a professional, calm but urgent composure while quickly and accurately prioritizing stories. Must demonstrate calm and decisive leadership in breaking news coverage. 

• Technology Integration: Implement new technologies to streamline workflows, while optimizing and improving Florida content creation efficiency. 

• Revenue Optimization: Leverage and maximize data insights to enhance revenue opportunities and increase market share through strategic insights. 

• Stakeholder Reporting: Ensure accurate and timely reporting for Tampa Newsroom and Florida leadership and corporate stakeholders. 

• Industry Representation: Represent the company at content events, demonstrating thought leadership and expertise within the industry. 

• Culture Building: Cultivate and foster a culture of innovation, adaptability, and high performance within the Tampa and Florida content teams. 
  
  
• Travel Requirements: Extensive travel between TEGNA markets is required to support statewide content initiatives. 

Requirements: 

• Education: Bachelor’s degree in journalism, communications, or a related field. 

• Experience: Minimum of 10 years of experience in media content, with at least 4-5 years in a leadership role with a proven track record of mentoring, training, and leadership development. 

• Multi-Market Management: Experience managing teams across multiple locations is highly desirable. 

• Journalistic Integrity: Strong journalistic judgment with a focus on accuracy, fairness, and community engagement. 

• Strategic Leadership: Proven ability to develop and execute successful content strategies. 

• Travel Flexibility: The role's daily responsibilities will be based in Tampa. Frequent travel between Jacksonville and Tampa, including occasional overnight stays, is required. 

• Leadership Skills: Demonstrated ability to lead and motivate high-performing multi-market teams. 

• Communication: Exceptional communication and relationship-building skills. 

• Problem-Solving: Strong strategic, agile thinking and adaptability in high-pressure situations. 
  
  
• Digital Proficiency: Key expert, in-depth understanding of digital, streaming production, and platforms, with active social media skills. 

This is a remarkable opportunity to lead a visionary team and redefine content delivery across Florida. If you are a strategic leader with a passion for storytelling and innovation, we invite you to apply and make a substantial impact in the media landscape. 

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.