Senior Marketing Designer

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

TEGNA is seeking a creative and driven Sr. Marketing Designer to join our dynamic Growth Marketing team. In this full-time role, you will play a central part in shaping and executing TEGNA's marketing vision, focusing on building and elevating our brand presence across various digital and traditional platforms. You will design high-quality, impactful creative assets paid and organic marketing campaigns, promoting TEGNA’s digital apps and services.

As a key member of the team, you will collaborate with cross-functional departments to ensure our marketing materials align with brand guidelines, engage audiences, and support key business goals. From social media assets to campaign visuals and internal communications, your work will directly impact how TEGNA connects with its viewers and digital audiences.

Responsibilities:
•    Lead the design and production of paid and organic marketing assets across multiple platforms, including CTV, social media, email, websites, video, and more.
•    Collaborate closely with the Growth Marketing, Product Marketing, and Creative teams to develop visual content that aligns with TEGNA’s strategic goals.
•    Design innovative and engaging content for digital campaigns, including display ads, social media posts, and in-app experiences.
•    Maintain and enhance TEGNA’s brand identity by refining design guidelines, ensuring consistent and cohesive visuals across all marketing materials.
•    Stay ahead of design trends and explore new techniques to keep TEGNA’s marketing materials fresh and engaging for our audience.
•    Ensure all creative assets align with brand standards and convey a unified message across owned and paid channels.
•    Actively participate in brainstorming sessions to create new, impactful visual concepts for marketing campaigns.
•    Continuously optimize designs based on feedback, performance metrics, and industry trends.

Responsibilities:
•    5+ years of experience in brand and marketing design, with a strong portfolio showcasing expertise in digital and traditional marketing collateral.
•    Proficiency in design tools such as Adobe Creative Suite, Figma, and other relevant software.
•    Proficiency using AI tools to scale creative production in resource constrained environments.
•    Experience in creating content for social media platforms (Instagram, Facebook, LinkedIn, etc.), digital advertising, and email campaigns.
•    A deep understanding of how design and brand aesthetics can support marketing objectives and drive engagement.
•    Excellent communication and collaboration skills with the ability to work cross-functionally with different teams.
•    Ability to manage multiple projects simultaneously while meeting deadlines and maintaining high-quality design standards.
•    Knowledge of current design trends and emerging technologies, with a passion for exploring new techniques.
•    A proactive, solutions-oriented approach to design with a focus on results and creative problem-solving.

Location: This full-time role is based in New York with flexibility for remote work. TEGNA operates a hybrid work environment, and employees in the New York area may be encouraged to work in-office a few days per week.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.