Florida Local Sales Manager (Tampa)

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

TEGNA Florida, home to NBC affiliate WTLV and ABC affiliate WJXX in Jacksonville, FL, as well as CBS affiliate WTSP in Tampa, FL, is seeking a dynamic and forward-thinking Local Sales Manager to lead and innovate our local sales efforts.

We are seeking a visionary Local Sales Manager to lead this transformation with a digital-first mindset. In this innovative role, you'll spearhead the evolution of sales strategies, train Account Executives, and develop cutting-edge cross-platform solutions to drive revenue. As a pivotal leader, you'll oversee a team of high-performing Account Executives in Jacksonville and Tampa, implementing a modern, data-driven sales approach that seamlessly integrates digital media with linear television advertising.
This position reports directly to the Director of Sales.

Responsibilities:
• Cultivate a high-performance culture by setting clear, quantifiable goals for Account Executives and providing constructive feedback to enhance their performance.
• Lead the digital transformation within the sales team, ensuring the adoption of innovative digital marketing trends and technologies.
• Formulate and implement cross-platform sales strategies that blend digital media, streaming services, and traditional television advertising.
• Identify and capitalize on new revenue opportunities through strategic partnerships and lead generation.
•Mentor and coach Account Executives, ensuring accountability while actively participating in client meetings to secure new business and strengthen existing relationships
• Expand digital and linear revenue by introducing innovative advertising solutions, including sponsorship opportunities.
• Maintain a customer-centric approach, ensuring high satisfaction and strong account retention through elite service.
• Monitor business performance metrics, providing timely reports and forecasts to ensure continuous revenue growth and accurate projections.
• Effectively leads the team by setting and communicating a clear vision, aligning with company goals to drive growth. Guides the team through change and embraces innovation as a catalyst for success.
• Ensure accountability and uphold a level of high performance standards, while focusing on consistently increasing Account Executive call volumes.
• Foster a culture of innovation and adaptability, leveraging change as a catalyst for growth and success.

Requirements:
• Minimum of five (5) years in sales leadership within digital media, streaming, and broadcast television.
• Proven track record of driving digital revenue growth and developing cross-platform sales strategies.
• Extensive knowledge of digital advertising, including programmatic buying, OTT/CTV, social media, audience targeting, and attribution models.
• Ability to travel a minimum of 30% (min. 14 weeks a year) between Jacksonville and Tampa, including overnight stays, as necessary.
• Ability to foster a collaborative environment, encouraging teamwork and cross-departmental partnerships with the Florida stations.
• Demonstrated expertise in building and leading high-performance sales teams in a dynamic media environment.
•Must have strong analytical skills to interpret sales data, identify trends, and make informed decisions to enhance revenue growth.
• Strong interpersonal and leadership skills to inspire and motivate teams while driving revenue performance.
• Proficiency in sales and traffic management platforms such as Wide Orbit Media Sales, Wide Orbit Traffic, Matrix Monarch/Salesforce CRM, and understanding of a demand side platform.
• Excellent time management and organizational skills, thriving in a fast-paced, results-driven setting.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.