Media Strategist
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Media Strategist (MS) is an expert when it comes to the TEGNA Team and Tools. He/she knows how to best deploy marketing solutions to deliver the utmost results for our customers. The MS’s expertise represents a key element in the ad solution presentation that we deliver to the clients.
The MS interacts closely with the AEs to understand the client’s business needs and challenges, and translates these business needs into innovative ad solutions that deliver a strong ROI.
Responsibilities:
• Acts as a solution advisor and supports AEs during interactions with prospective advertisers. This MS has an in-depth understanding of TEGNA’s various products, verticals and solutions.
• Develops a comprehensive strategic solution that leverages TEGNA products and services to achieve the best results for clients
• Keeps the AEs informed throughout the ideation process of a solution development
• Stays informed on emerging advertising innovations for streaming TV for Premion & 5+ as well as market competitors; keeps sales staff up to date with latest news and information
• Implements attribution models that demonstrate the impact of streaming and TV ads on business outcomes; owns client partner attribution reporting; works with TEGNA & Premion to create custom implementation and reporting for client partners.
• Partner with news, programming, and creative teams to integrate branded content and sponsorships across linear and streaming platforms
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue
• Identify and quantify consumer audiences that would be receptive to client advertising messages
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns
• Keeps the AEs informed throughout the ideation process of a solution development
• Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
• Interacts with advertisers directly or through AEs to gather the necessary information needed to produce a proposal tailored to their needs
• Reviews proposals with AEs to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
• Works with internal TEGNA team to determine if an existing solution can be deployed; develops unique concepts that address the desired business results and works as a project manager if cross-departmental assets are needed
• Once the sale is made, work with AE to ensure a smooth transition to Account Manager and the rest of the fulfillment team
• Supports TV and Digital sales initiatives
Requirements:
• Bachelor’s Degree
• 3-4 years related experience in pre-sale solution role, preferably within the advertising industry
• Working knowledge of Microsoft Office suite
• Proficient at PowerPoint
• Experience with CRM software
• TV & Digital knowledge
• Outstanding verbal and written communication
Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Create a Job Alert
Interested in building your career at TEGNA Inc.? Get future opportunities sent straight to your email.
Apply for this job
*
indicates a required field