Manager, Product Solutions Marketing
About Tekion:
Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.
Job Description
The Manager, Product Solutions Marketing is responsible for leveraging his/her deep automotive domain expertise to define value created by Tekion. We are seeking a hands-on individual who can work closely with multiple stakeholders including Sales, Implementation, Customer Success and Product teams. This individual will report to the VP of Product Innovation & Design.
Key Responsibilities
- Maintain and define processes across the organization related to Product lifecycle from Product inception, Go-To-market, and Marketing/Sales for our multiple Cloud products for Dealerships, OEMs and Enterprises and Partners/Integrations
- Support global product solutions positioning including United States, Canada, France, and United Kingdom markets, with adaption of position and language for each market
- Use data to refine key value metrics dealerships measure together with products capabilities that influence business value
- Collaborate cross-functionally with teams to define processes to operationalize collection of metrics and business value
- Collect detailed data and metrics about Tekion’s business value in partnership with Partner Success teams, direct engagement with Customers, and collaboration with marketing to measure true business impact of our platform and leverage that for Product Solutions Marketing material
- Collaborate with Marketing and Product teams to understand customer pain points and problem statements and create competitive landscape material
- Develop internal content that positions our products accurately to solve dealerships business challenges including Battle Cards and Go-to-Market product positioning
- Partner with Product teams to understand the entire Tekion product suite and how it connects to dealerships business operational opportunities and value
- Research competitive products online to understand their KPIs, business value levers, and how our products sit compared to competitive landscape
- Collaborate with Product to identify Product tier offerings for features based on business value differentiators, competitive landscape, and positioning to market to present to Pricing working group and Pricing bundling team
- Collaborate with Product Go-To-Market teams to refine messaging based on early Product feedback from customers and adapt our Platform Solution story and message based on metrics and success factors
- Continually evolve our Product Solutions “playbook” and Go-To-Market approach
Skills and Experience
- Bachelor's or Master's degree in business, technology or related field
- Deep understanding of dealership operations – understand how dealerships operate, key metrics at a dealership by department, and what drives revenue and expenses at a Dealership
- Experience in at least one area – Retail or Fixed operations
- Ability to manage multiple projects and assignments with a high degree of autonomy and accountability for results
- Strong cross-team collaboration skills
- Ability to learn quickly
- Strong presentation skills to share Go-To-Market approach
- Great communication skills, both written and verbal
- Able to think strategically and tackle open-ended problems
- Detail-oriented, organized, and a good team player
- Driven by working within a fast-paced environment with a diverse workforce
- Passion and hunger to win, succeed and strive for excellence
Preferred Skills
- DMS product expertise
- Dealership executive leadership network
Perks and Benefits
- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
The salary range for this position is $119,000 - $201,000. The salary range describes the minimum to maximum base salary range for this position across applicable US locations.This position is also eligible for a bonus whereby total compensation may exceed base salary depending on individual performance. The actual compensation offered may vary from the posted hiring range based on geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Your recruiter can share more about the specific salary range during the hiring process. In addition to the compensation listed, this position is eligible for equity compensation.
Current Tekion Employees – Please apply via Greenhouse Internal Job Board
Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.
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