Director, Product Management

About Tekion:

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

Role Summary

Tekion is seeking a Director, GTM Product Management to lead and scale our Go-To-Market engine from Bangalore, India. This is a hybrid leadership role that spans product marketing, product strategy, GTM engineering, AI-powered content operations, and competitive enablement — reporting to the VP of Product Innovation and Design or VP of Product Marketing. You will own the strategy, systems, and content infrastructure that connects Tekion’s product innovation to revenue outcomes, building AI-native workflows that accelerate pipeline generation, shorten sales cycles, and increase competitive win rates across our Automotive Retail Cloud (ARC), Automotive Enterprise Cloud (AEC), and Automotive Partner Cloud (APC) product lines. You will also play a critical role in shaping product strategy by translating market intelligence, competitive dynamics, and customer insights into strategic inputs that influence the product roadmap and investment priorities.

Roles and Responsibilities

• Go-To-Market Strategy & Execution — Own end-to-end GTM planning for new product launches and feature releases across ARC, AEC, and APC — from Ideal Customer Profile (ICP) definition (including target dealer groups by size, geography, OEM affiliation, and technology maturity) and channel strategy through pricing alignment, partner co-marketing, and launch execution.

• AI-Powered Content Pipeline Design — Architect and operate automated content systems that transform raw inputs (call transcripts, win/loss data, competitor signals, CRM data) into publish-ready sales assets including battle cards, objection handlers, one-pagers, value propositions, ROI calculators, value/ROI justification content, and pre-call briefings.

• Prompt Engineering & Agent Prototyping — Design, test, and optimize prompt libraries and AI agent workflows for GTM use cases such as competitive intelligence extraction, personalized outbound sequencing, dynamic battle card generation, and real-time objection handling support during sales calls.

• Competitive Intelligence Program — Build and maintain a continuous competitive monitoring system that tracks competitor pricing, features, messaging, customer reviews, and analyst coverage — translating insights into actionable sales tools within hours, not weeks. Ensure the competitive enablement program scales through automation rather than manual effort.

• Sales Enablement & Revenue Tooling — Create and manage the content arsenal that sales uses in-deal: pitch decks, demo scripts, talk tracks, persona-specific email templates, and competitive positioning guides. Partner with Product Marketing teams to align enablement materials with broader campaign themes and product narratives. Ensure assets are delivered inside the tools reps already use (CRM, email, meeting prep) rather than buried in a wiki.

• GTM Workflow Automation — Design and deploy multi-step automated workflows connecting Tekion’s CRM, marketing automation, enrichment tools, and analytics into a unified revenue engine — including sales trigger systems that react to buying signals (funding rounds, leadership changes, DMS contract expirations) with immediate, tailored follow-ups.

• Win/Loss Analysis & Market Intelligence — Run structured win/loss programs, buyer persona research, and voice-of-customer analysis. Extract patterns from deal data and call transcripts to continuously sharpen positioning, enablement content, and product feedback loops.

• Content-to-Revenue Attribution — Implement measurement frameworks that track which enablement assets and GTM programs actually influence win rates, deal velocity, and revenue — not just views and downloads. Use data to prioritize investment and retire underperforming content.

• Product Strategy & Roadmap Influence — Translate market intelligence, competitive analysis, win/loss patterns, and voice-of-customer insights into strategic recommendations that shape Tekion’s product roadmap and investment priorities. Serve as a bridge between GTM and Product/Engineering, ensuring that market reality informs build decisions.

• Team Leadership — Build, mentor, and scale a high-performing GTM product management team in Bangalore. Set the vision, operating cadence, and quality bar for all GTM outputs. Partner closely with Product, Engineering, Sales, Solutions, and Customer Success leadership across time zones.

Qualifications and Education Requirements

• At least 10 years of experience in product management/marketing, product strategy, sales enablement, or revenue operations within B2B SaaS

• Demonstrated experience building and operating AI-powered content pipelines, prompt engineering workflows, or AI agent prototypes for GTM functions. Hands-on comfort with LLMs, automation platforms, and structured prompt design is required — not theoretical knowledge.

• Exceptional written and verbal communication skills with the ability to translate complex technical capabilities into compelling, persona-specific narratives for diverse audiences (dealers, OEM executives, technology partners, end consumers).

• Strong analytical mindset with experience in content-to-revenue attribution, win/loss analysis, and data-driven GTM optimization.

• Experience influencing product strategy and roadmap priorities through structured market intelligence, competitive analysis, and customer insights.

• Experience leading and scaling distributed teams across geographies and time zones, with a bias toward building systems and playbooks that scale beyond individual effort.

• Bachelor’s degree in Product, Business, Marketing, Engineering, or a related field. MBA or advanced degree is a strong plus.

Preferred Skills

• Automotive or DMS software product expertise

• Experience building competitive intelligence programs that measurably improved win rates in enterprise sales cycles.

• Strong technical fluency with GTM tooling ecosystems including CRM platforms (Salesforce, HubSpot), marketing automation, project management tools (Jira, Confluence), and data enrichment platforms.

• Experience designing and deploying automated outbound and sales trigger workflows that connect multiple systems into cohesive revenue pipelines.

Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics. 

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