Senior Product Marketing Manager (GTM Strategy)

About Tekmetric

Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. 

But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

The Role

Tekmetric is looking for a Senior Product Marketing Manager to become the first dedicated product marketer on a high-performing team that’s already taken Tekmetric to market and made it the fastest-growing cloud-based platform for auto repair. This senior, hands-on, individual contributor role is perfect for someone who can earn trust, bring clarity, and drive impact in a hyper-growth environment — where product marketing is new, but product momentum and market fit is strong.

You’ll own the go-to-market strategy from positioning to launch, but your true superpower will be translating deep customer understanding into clear, compelling value that resonates in the market. You must be willing to observe how shop owners and their teams actually use our product, and translate those insights into go-to-market strategies that resonate. If you're customer-obsessed, vertically experienced, and ready to move fast, this is your moment.

What You’ll Do

• Own go-to-market campaigns from planning to execution, working across Product, Sales, CS, and Demand Gen
• Craft clear, differentiated, customer-centric messaging that evolves with our expanding platform
• Build scalable content and tools to support SDRs, AEs, and CS — from one-pagers to pitch decks
• Spend time with customers and users — in person and virtually — to understand pain points, workflows, and behaviors
• Own and execute the release communication strategy for product updates, including blog posts, quarterly roadmap updates and product webinars 
• Track performance, competitors, and industry trends to inform go-to-market strategy and commercial focus
• Act as the primary bridge between the Product organization and all go-to-market teams. You will ensure lock-step alignment on product value, roadmap and launch readiness.
  
  

What You'll Bring

• 7+ years in B2B SaaS product marketing (vertical SaaS strongly preferred)
• Proven track record of leading product launches and building go-to-market programs
• Deep customer empathy and curiosity — you know how to uncover what makes users tick
• Clear, concise communicator with strong storytelling and content skills
• Data-driven and analytical mindset — you rely on insights to guide decisions, measure impact, and optimize strategies
• A bias for action and a high degree of autonomy — comfortable with ambiguity and energized by building the product marketing function from the ground up, creating the playbook as you go
• Comfortable traveling to observe customers in action, attend events, and stay close to the customer

Bonus: Passionate about the auto repair industry

Who You Are

Successful candidates will also demonstrate many of the characteristics that our core values represent:

• Build things that matter: 
• You have a love of building something new or improving on current processes and care about making a positive difference.
• We’re all entrepreneurs: 
• You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.
• Yes before no: 
• You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.
• We matter to each other: 
• You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Generous Paid Time Off, because we know you do your best work when you're well-rested.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you. 
• Keep growing with support for continuing education - we’re invested in your development.

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.