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Head of Lifecycle Marketing

United States
We believe communication belongs to everyone. We exist to democratize phone service.  TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do.   We're the largest provider of free phone service in the nation. And we're just getting started.
 
Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
 
TextNow is building the most flexible phone service in North America. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. We serve ambitious, self directed people who expect transparency, value, and freedom in how they connect.
 
As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.
 
Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.
 
Your mandate is clear. Build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long term customer value while protecting customer trust.
 
You will lead a high impact lifecycle and marketing operations team and partner closely with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue choosing TextNow.
 
Lead Retention and Engagement Strategy
  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs
  • Translate customer insights and behavioral data into measurable programs that drive long term value
  • Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
Transform Onboarding and Early Experience
  • Redesign onboarding to improve clarity, trust, and early habit formation
  • Identify key early behaviors tied to long term retention and build programs to drive them
  • Reduce early churn through proactive education and expectation setting
  • Elevate email, push, and in app messaging with clearly defined channel roles
Build Personalization at Scale
  • Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
  • Launch behavior triggered engagement and monetization programs
  • Improve message to user fit across cohorts and use cases
  • Continuously optimize targeting to increase relevance and engagement
Establish a High Performance Testing Engine
  • Create and own a disciplined lifecycle experimentation roadmap
  • Drive testing across messaging, offers, segmentation, and value propositions
  • Measure incremental impact and downstream behavior, not vanity metrics
  • Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
Own Channel Strategy
  • Lead lifecycle strategy across email, push, and in app messaging
  • Set standards for frequency, targeting, and customer experience
  • Balance monetization goals with long term brand trust
Who You Are:
  • 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
  • Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
  • Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
  • Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
  • Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
  • Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
  • Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
  • Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
  • Builder of high performing, accountable teams with clear standards and operational discipline
  • Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
  • Comfortable operating with executive visibility and accountability in a fast scaling environment
 
 
CAD Salary Range: 176,000 - 224,000 
USD Salary Range: 154,000 - 220,000
NYC, CT, NJ, Seattle, LA, San Diego USD Salary Range: 169,000 - 242,000
San Francisco / Bay Area USD Salary Range: 184,000 - 264,000
 
Final compensation will be determined based on a number of factors, including skills, experience, location and on-the-job performance. We’re committed to paying competitively to hire and retain high-caliber talent. We recognize that exceptional talent may fall outside of these ranges; we encourage all qualified candidates to apply even if their compensation expectations are outside of the listed range.
 
This posting is for a current active vacancy
 
More about TextNow 
 
Our culture 
We’re proud of the culture that we’ve built at TextNow, but one of the most common questions we hear is ‘how do you continue to sustain it as the world and the company continues to change?’ The reality is that we’re only able to keep up because each and every TextNovian contributes to our culture through being involved, by living our values, sharing feedback, embracing change and more!  
 
 
Our values 
Customer Obsessed 
We strive to have a deep understanding of our customers. 
 
Do Right By Our People 
We treat each other with fairness, respect, and integrity. 
 
Accept the Challenge 
We adopt a "Yes, We Can" mindset to achieve ambitious goals. 
 
Act Like an Owner 
We treat this company like it's our own... because it is! 
 
Give a Damn 
We are deeply committed and passionate about our work and achieving results. 
 
 
Our benefits and more 
This is a brief overview of the benefits that TextNow offers its employees. More complete details can be found in TextNow’s Benefit Guide and legal plan documents, which are available to employees on or shortly after their start date with TextNow. The benefits listed herein are for illustrative purposes only and may change from time-to-time in TextNow’s sole discretion. 
 
Free phone service 
Strong work life blend  
Flexible work arrangements (work-from-home, remote, or access to one of our office spaces) 
Employee stock options  
Unlimited vacation  
12 paid holidays per year 
Competitive pay 
Health, dental, and vision benefits 
Short-term & long-term disability 
$750 annual wellness benefit or healthcare spending account 
RRSP matching (Canada) | 401(K) (USA)  
Parental leave for eligible employees 
Learning & Development opportunities
We travel a few times a year for various team events, company-wide off-sites, and more 
More information about our total rewards package will be available during the hiring process. 
 
Dogfooding & Customer Obsession 
At TextNow, every employee gets to actively use our app for calling and texting. Dogfooding helps us experience what customers do, to spot issues early, and drive better design, developer, and user experiences. 
 
Diversity and Inclusion 
Our aim is to make every person who joins TextNow feel like they belong, that they’re valued, and that they’re able to be their authentic selves at work.  
We’re all accountable for creating an inclusive culture and a sense of belonging for one another. By doing this together, we’ll make TextNow better for everyone.  
 
Equal opportunity 
We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic. 
 
Applicants who require reasonable accommodation during the hiring process may contact our Talent Team. 
 
AI usage: We use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact our Talent Team.
 
TextNow Candidate Policy 
By submitting an application to TextNow, you agree to the collection, use, and disclosure of your personal information in accordance with the TextNow Candidate Policy 

 

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