Product Marketing

Who Are We?

Thanx is a leading loyalty and guest engagement platform for restaurants. Thanx helps regional and national restaurant brands grow customer lifetime value with easy-to-use lifecycle marketing automations and innovative customer loyalty tools focused on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology dramatically increases the volume and accuracy of purchase data which sits at the core of our CRM suite of tools and our app and web-based ordering experiences deliver industry-leading conversion and repeat purchasing. We were named to Nation’s Restaurant News “2020 Power List” as one of the 50 most influential innovators in food-service.

Thanx has gained the investment of prominent venture and growth equity luminaries, having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. Core to our success is a culture that has attracted some of the best talent from across the country; we are proud of incredibly strong employee tenure, track record of internal promotions, and impressive alumni network. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.

The Opportunity

Join our high-impact marketing team and help shape the future of offline commerce. You'll work directly with our VP of Marketing, collaborating across sales, product, and customer success to drive growth in a rapidly evolving industry.

This role offers the rare combination of strategic influence and hands-on execution at a fast-growing startup where your work directly impacts a multi-trillion-dollar market.

What You'll Do

Market Intelligence & Strategy

• Conduct market and competitive analysis
• Lead win/loss and churn analysis to identify growth opportunities
• Monitor industry trends and translate insights into actionable strategies

Product Launch & Enablement

• Own end-to-end product launch execution and marketing plans
• Create sales enablement materials, including scripts, training, and demo environments
• Develop compelling collateral that communicates platform value to customers and prospects

Content & Communication

• Produce diverse marketing materials: product guides, videos, presentations, help articles
• Write release notes, product newsletters, and customer enablement content
• Serve as the go-to product expert for internal teams and external stakeholders

Impact Measurement

Drive measurable improvements in win rates, product adoption, customer renewals, NPS scores, and revenue growth.

What You'll Bring

Experience

• 3-5 years in marketing or consulting at a startup or growth-stage tech company
• 2-3 years of SaaS B2B product marketing experience with proven career advancement
• Track record of success in fast-paced, ambiguous environments 

Skills & Expertise

• Strong project management and analytical capabilities
• Excellent written and verbal communication skills
• Experience with marketing technology (MarTech) platforms
• Ability to influence cross-functionally without direct authority

Bonus Points

• Experience selling to executives and marketing leaders
• Restaurant industry background
• Passion for operations and AI-driven marketing automation
• Scientific approach to problem-solving and continuous learning

Why You'll Love This Role

• High Impact: Your work directly influences company growth and customer success
• Strategic Influence: Shape product positioning and go-to-market strategy
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams
• Growth Opportunity: Rare chance to learn across the entire product marketing stack, building and scaling the product marketing function
• Industry Innovation: Help transform the trillion-dollar restaurant market

Ready to Make an Impact?

If you're a strategic thinker who thrives on execution, loves solving complex problems, and wants to help reshape how offline businesses engage with customers, we want to hear from you.

Location: Remote-friendly
Employment Type: Full-time
Level: Manager/Senior Manager

Compensation Range: $110,000 - $170,000 

Final compensation will be determined fairly based on the candidate’s geographic location (U.S. or Canada), relevant experience, and the scope of responsibilities.

 

Ready to change your life? Apply now!

 

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements.