Consumer Marketing Manager – Subscription

Overview:

The Daily Beast is seeking a Consumer Marketing Manager to lead subscription acquisition and retention efforts, driving growth and engagement for our subscriber base. This role requires a data-driven, results-oriented professional with a deep understanding of consumer behavior, digital marketing, and audience engagement. The ideal candidate will collaborate with editorial, product, and analytics teams to optimize the subscriber journey, increase conversions, and maximize retention.

Key Responsibilities:

Subscription Acquisition Strategy:

• Develop and execute data-driven marketing strategies to acquire new subscribers across multiple channels, including paid media, email, social, SEO, and content marketing.
• Establish and optimize subscription pricing guidelines and monitor analytics to drive revenue growth of consumer products.
• Optimize conversion funnels by analyzing user behavior, campaign performance, and A/B testing new tactics.
• Oversee paid media campaigns, including budgeting, audience targeting, creative development, and performance tracking.
• Partner with editorial and content teams to craft compelling subscription offers, messaging, and promotions.
• Identify and establish strategic partnerships and affiliate programs to expand brand reach and subscriber growth.

Retention & Engagement Strategy:

• Develop and implement subscriber retention programs to minimize churn and maximize customer lifetime value.
• Create and oversee engagement initiatives such as personalized email campaigns, loyalty programs, exclusive content offerings, and in-app messaging.
• Conduct segmentation analysis to deliver targeted retention campaigns tailored to different subscriber groups.
• Monitor key performance indicators (KPIs), including churn rate, retention rate, engagement levels, and adjust strategies accordingly.
• Leverage A/B testing, consumer feedback, and analytics to continuously improve retention efforts.

Cross-Functional Collaboration:

• Establish consistent reports to present to senior leadership team members around strategies and initiatives related to consumer products efforts.
• Work closely with editorial teams to align content strategies with subscriber engagement objectives.
• Partner with the product team to ensure a seamless user experience, identifying pain points and opportunities for improvement.
• Collaborate with the analytics team to monitor performance, conduct consumer behavior analysis, and extract actionable insights. 
• Partner with the revenue operations and ad operations team to ensure proper delivery and reporting for subscription and registration campaigns.

Reporting & Optimization:

• Regularly report on the effectiveness of acquisition and retention campaigns, analyzing ROI, conversion rates, and engagement trends.
• Use data insights to adjust marketing strategies, improve customer experience, and enhance future campaigns.
• Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies to maintain a competitive edge.

Qualifications & Skills:

Experience:

• 5+ years of experience in consumer marketing with a focus on subscription acquisition and retention, preferably within media, publishing, or digital content sectors.
• Proven track record of executing successful subscriber growth campaigns across digital channels.

Technical Skills:

• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, CRM systems, email marketing tools).
• Experience with data-driven decision-making, A/B testing, and performance tracking.
• Familiarity with SEO, content marketing, paid search, and paid social strategies.

Soft Skills:

• Excellent communication, project management, and collaboration skills.
• Ability to thrive in a fast-paced environment, managing multiple priorities simultaneously.
• Strong analytical mindset with a focus on performance metrics and business impact.

Preferred Skills:

• Experience in a media or news organization.
• Knowledge of subscription models and retention strategies within the digital news or media space.
• Experience with subscription management platforms (e.g. Zuora, Piano)
• Background in customer data analysis, segmentation, and engagement tactics.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to shape the future of subscription marketing at The Daily Beast.
• A fast-paced, collaborative, and innovative work environment.

How to Apply:

Please submit the following:

• A brief introduction and resume reflecting relevant experience.
• Examples of successful subscription marketing campaigns you've led.
• A short analysis of a recent digital subscription trend and how you’d apply it to The Daily Beast.

The pay range for this full-time position is $80,000 - $100,000. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and other factors. The Daily Beast is a globally recognized publication at IAC with our headquarters in New York City. 

Additional Information

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Don’t meet every single requirement listed here? Studies have shown that women and people of color are less likely to apply to jobs unless they meet each and every qualification. We are dedicated to building a diverse and inclusive workplace, so if you’re interested in joining the Beast but your past experience doesn’t align perfectly with this job description, we encourage you to give it a shot all the same.