Paid Media Marketing Manager

Who We Are

DCG is a specialized, evidence-based communications and research firm focused on supporting federal clients with strategic public relations, marketing, outreach, and research and analysis services. With more than 14 years of experience dedicated to delivering innovative solutions in support of federal government campaigns, our focus is to deliver comprehensive communications services through cutting-edge technologies that enrich the lives of Americans. Our mission-driven work has covered critical topics like human trafficking awareness, mental health stigma reduction, suicide prevention, ending homelessness, veteran health, transportation safety, small business resources, public diplomacy, to name a few. We believe smart communications has the power to change lives and this work is our passion.

Position Overview

DCG is seeking a motivated Paid Media Marketing Manager to lead strategy and execution for various federal advertising campaigns. If selected, you will join DCG’s growing paid media practice supporting mission-driven campaigns that educate and inform the American public and serve the common good. Examples include preventing Veteran suicide, human trafficking, and targeted violence; educating Veterans and their families about available care and services; federal employment and military recruitment; and international public diplomacy campaigns that advance U.S. foreign policy interests abroad.

Location

Fully Remote; the selected candidate will work during DCG’s core Eastern Standard Time business hours.

Responsibilities

• Make the best-possible use of federal taxpayer dollars and maximize ROI for budgets and campaigns of all sizes and shapes.
• Coordinate and manage vendors and buying partners including integrated teams of multiple vendors/partners (for larger or more complex campaigns).
• Manage and optimize ad buys in-platform as required and educate other DCG team members to use platforms and tools dependent on interest, aptitude, and project need.
• Produce regular performance reporting and generate qualitative insights to inform strategy and optimizations on an ongoing basis.
• Engage with clients to facilitate buy-in and approval of campaign and content strategies and articulate how performance supports overarching communications objectives.
• Develop and/or oversee the development of digital dashboards and other performance reporting tools.
• Proactively identify tactical challenges and recommend and implement solutions, staying abreast of industry changes and best practices and how they can support client campaigns.  
• Support the growth and development of DCG’s paid media practice including contributing to new business development, team education, and skill set building, and overall marketing of services to federal clients. 
• Lead, manage, and/or oversee all aspects of federal paid media efforts throughout the campaign lifecycle including:
  • Requirements gathering and identifying measurable, achievable goals/objectives
  • Designing full-funnel campaign strategies, budget allocations, media plans/mix, and measurement approach
  • Partnering with/advising communications and creative teams regarding creative concept development, developing impactful messaging, and producing dynamic asset suites in the required formats and sizes
  • Implementation/execution, performance monitoring , insights and optimizations, and periodic performance analysis and reporting
  • Developing data-driven recommendations for long-term campaign improvement and evolution 

Required Qualifications

• Education
• Bachelor's degree or higher
• Minimum of eight years of relevant professional experience 
• Bonus: Experience with non-commercial/retail campaigns that lack sales conversions; experience supporting Federal campaigns highly desired
• Strong ability to communicate, both written and verbal, with people at all levels of an organization, including asking questions to inform task scope, priority, etc.
• Possess high degree of professionalism, both with client and internal team communications and interactions
• Sound judgement including the ability to prioritize tasks effectively and execute them with the appropriate sense of urgency, ensuring high-quality outcomes regardless of timelines
• A proactive, can-do attitude and collaborative approach to working with team members, superiors, and clients
• Extensive experience developing holistic paid media strategies and tactical plans including:
  • Digital and traditional buys (programmatic, direct, broadcast, radio, streaming TV/audio, gaming, experiential, etc.)
  • Leveraging audience insights and consumer data (e.g.. demo/psychographic, media consumption, etc.) to inform plans, strategies, and creative suites
  • Vetting and managing vendors, buyers, and IO-based buys across all paid media types, negotiating added value placements, etc. 
• Deep knowledge of content and creative requirements across platforms (Google, Microsoft, Meta) and the ability to recommend the best options, formats, and messaging approaches to support client campaign objectives
• Expertise and experience recommending and implementing ad tracking and attribution strategies and analytics tools (Google Analytics, Tableau); building/managing digital dashboards for synthesized/unified reporting; and implementing and managing tracking tags and pixels, UTMs, and other data to evaluate and demonstrate campaign impact and effectiveness
• Experience or interest in planning and executing campaigns of various sizes, scopes, and purposes including digital and traditional media placements, from small/short-term ad flights to long-term multimillion-dollar campaigns
• Technical in-platform experience with self-service digital platforms including campaign setup and ad trafficking, strategic audience targeting (native or third party), monitoring, identifying performance insights, and campaign optimization. Note: Not all campaigns require hands-on-keyboard campaign setup and execution. However, the individual in this role will be required to do so for some smaller or short-term campaigns.
• Strong consulting/client engagement and writing skills including the ability to explain highly technical content and sell proposed approaches to non-technical audiences via in-person or virtual meetings, briefing decks, in-depth plans, media flowcharts, and other mediums
• A keen eye for detail, particularly regarding producing performance reports, managing financials, developing and/or contributing to project deliverables, and providing project management support for all aspects of development, implementation, and reporting for integrated media campaigns
• Ability to work across multiple projects and campaigns, client offices, and federal agencies simultaneously, always delivering high-quality support
• Willingness to share their expertise and insight with colleagues to help build company-wide expertise in paid media

Culture at DCG 

DCG boasts a flexible and adaptable culture. We value hardworking, self-motivated, and dedicated team members and are committed to fostering ample opportunities for career advancement.  Get a glimpse into our culture here:

• DCG Life Medium Blog: https://medium.com/dcg-life
• DCG Life Instagram: @dcglife

Benefits Snapshot

• A range of comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. The firm covers 60% of the premium cost for employees and all dependents.
• 401(k) retirement plan with a fully vested 4% corporate match
• Annual monetary supplement toward mental and physical wellbeing, and pre-tax Flexible Spending Accounts (FSA).
• 100% Paid Family Bonding for all new parents (including adoption), in addition to STD/LTD
• $1,000 family expansion benefit to offset costs often uncovered with medical plans: fertility treatment, adoption, and surrogacy.
• Generous paid time off including 11 paid federal holidays annually.
• Annual $1,600 professional development stipend
• $300 annual cash benefit to be used on a variety of wellness perks such as massage, gym memberships, equipment, and more. 

*Note that the above benefits are available only to full-time employees of DCG*

DCG Communications is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

If you are a person with a disability needing assistance with the application process, please contact hr@dcgcommunications.com.