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Social Media Strategist

Washington, DC

Who We Are

DCG is a specialized, evidence-based communications and research firm focused on supporting federal clients with strategic public relations, marketing, outreach, and research and analysis services. With more than 14 years of experience dedicated to delivering innovative solutions in support of federal government campaigns, our focus is to deliver comprehensive communications services through cutting-edge technologies that enrich the lives of Americans. Our mission-driven work has covered critical topics like human trafficking awareness, mental health stigma reduction, suicide prevention, ending homelessness, veteran health, transportation safety, small business resources, and public diplomacy, to name a few. We believe smart communications has the power to change lives and this work is our passion.

Position Overview

DCG is seeking an experienced Digital and Social Media Specialist to provide communications support to the US Army's Office of the Chief of Public Affairs (OCPA). This position is critical to build awareness, increase followership, and strengthen engagement across the Army's social media platforms. To achieve this, the role requires a strong background in digital media and analytical skills with a knack for reaching diverse audiences. The ideal candidate will have the ability to develop, manage, and monitor digital and social media strategies and collateral while integrating social listening, providing media insights, and generating detailed reports to inform Army public affairs strategies.

Location

This position in on-site at the Pentagon, five days per week. 

Responsibilities

  • Oversee daily operations of social media accounts, including scheduling posts, responding to inquiries, and monitoring engagement 
  • Provide ongoing support for the Army's social media tools and solutions, serving as a liaison for related services
  • Cultivate new communities, manage branded online communications, and plan and execute live events using Facebook and X
  • Provide social media analysis including but not limited to tone, engagement, and demographic/ geographic reach
  • Identify and recommend social media influencers aligned with Army objectives for specified topics and regions
  • Develop strategic insights on the Army's engagement with key groups, including service members, Veterans, elected officials, and defense organizations 
  • Integrate social listening across OCPA initiatives to monitor trending conversations about the Army brand
  • Monitor and report on relevant engagement KPIs across platforms 

Required Qualifications

  • Bachelor's Degree in Communication or related field 
  • 5+ years of relevant professional experience supporting communications and social media campaigns, preferably at a public relations firm or for a Government customer 
  • Experience with leading social media tools, including Talkwalker, Meltwater, Spredfast, Sprout Social, Falcon IO, Google Analytics, and related proficiency leveraging these platforms with sophisticated Boolean searches 
  • Proven ability to create and execute social media on behalf of a client, with an in-depth understanding of unique tone, engagement and demographic reach 
  • Ability to work under tight deadlines and provide timely information on strategic developments and, at times, breaking news 
  • Proficiency in MS Office programs and familiarity with content management systems 
  • Knowledge of military public affairs or similar high-stakes communication environments preferred
  • Due to contractual stipulations, this position requires US Citizenship

Culture at DCG 

DCG boasts a flexible and adaptable culture. We value hardworking, self-motivated, and dedicated team members and are committed to fostering ample opportunities for career advancement.  Get a glimpse into our culture here:

  • DCG Life Medium Blog: https://medium.com/dcg-life
  • DCG Life Instagram: @dcglife

Benefits Snapshot

  • A range of comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. The firm covers 60% of the premium cost for employees and all dependents.
  • 401(k) retirement plan with a fully vested 4% corporate match
  • Annual monetary supplement toward mental and physical wellbeing, and pre-tax Flexible Spending Accounts (FSA).
  • 100% Paid Family Bonding for all new parents (including adoption), in addition to STD/LTD
  • $1,000 family expansion benefit to offset costs often uncovered with medical plans: fertility treatment, adoption, and surrogacy.
  • Generous paid time off including paid federal holidays

*Note that the above benefits are available only to full-time employees of DCG*

All qualified applicants will receive due consideration for employment without regard to personal characteristics or membership in any group protected by federal, state, or local law to include Veteran or disability status. DCG does not tolerate discrimination or harassment of any kind in the workplace, and we are committed to fostering a corporate culture that respects and values differences of thought informed by unique experiences.


If you are a person with a disability needing assistance with the application process, please contact hr@dcgcommunications.com.

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