Senior Product Manager - Digital Growth

About Dutchie

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.

Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

About This Job

You will be a key driver of revenue growth at Dutchie, responsible for optimizing the customer-facing checkout experience across all ordering channels (Hub, Ecomm, Kiosk, and Mobile App). This is a high-impact role within our Digital Shopping team, which oversees the shopping experience across all digital channels (e-commerce, mobile, and kiosk), digital payments, and loyalty solutions. 

This role is incredibly exciting and has high visibility, with frequent opportunities to work directly with the C-suite of Dutchie. You will be working in the two fastest-growing areas of our business—Payments and Loyalty—creating a high demand but very high reward working environment.

• Create a Best-in-Class Checkout Experience: Define and execute a vision for the checkout experience that is frictionless, innovative, and sets the bar for digital shopping standards.
• Increase Checkout Conversion: Own the late-stage product experience across all channels to minimize cart abandonment and maximize purchase completion.
• Maximize Loyalty & Rewards Value: Drive loyalty signups, clearly demonstrate the value of loyalty to users, and drive them to redeem as many rewards and loyalty points as possible.
• Increase Payments Share of Wallet: Drive adoption of our Pay by Bank product and integrate seamless cashless payment options into every digital ordering workflow.
• Increase Average Order Value: Leverage our personalization engine to implement cart toppers, gamified deals, and discounts within the checkout flow to boost cart size.
• Maximize Logged-In Shopping Rate: Drive users to create accounts and log in throughout the shopping funnel to maximize the logged-in shopping rate.

What You'll Do...

• Develop, sell, and execute a roadmap of innovative bank payment experiences across all digital ordering channels to truly revolutionize the way consumers pay for cannabis orders.
• Maximize the value of loyalty by integrating sign-up and redemption flows directly into the checkout experience.
• Conduct in-depth user research and analysis to identify friction points and opportunities for improvement in the checkout process.
• Be the single-threaded owner for key performance indicators (KPIs) related to checkout conversion, payments share of wallet, average order value, and logged-in shopping rate.
• Collaborate closely with design, engineering, marketing, and data teams to implement and iterate on checkout features and enhancements.
• Work cross functionally with product and design teams across the Dutchie suite to optimize the in-store and online shopping experience.
• Be the subject matter expert on industry trends and best practices in e-commerce and payments to inform product strategy.

What You Bring...

• 5+ years of experience in product management, with a proven track record of driving revenue growth through checkout optimization.
• Experience with consumer shopping experiences and a track record of building and optimizing them.
• Experience with payment processing and a deep understanding of the payment ecosystem.
• 3+ years of experience in A/B testing various user experiences to optimize key metrics (Add-to-Cart Rate, Checkout Rate, Login Rate, AOV, Share of Wallet, etc.).
• Deeply analytical and data-driven decision-making experience, including SQL proficiency.
• Experience leveraging latest AI technologies to accelerate the product development cycle.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, demonstrating deep empathy for stakeholders and users.
• Ideal Candidate Has: Experience with ACH Processing and bank payment experiences.

You’ll Get…

We are targeting a starting salary of $149,000 - $201,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days

At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.