VP, Production

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

At The Farmer’s Dog, creativity fuels everything we do - from the way we nourish dogs to how we connect with the humans who love them. As the VP, Production, you’ll be bringing our brand’s vision to life, leading the charge in developing, executing, and delivering impactful work that resonates with dog lovers and culture at large. You will report into and partner closely with the SVP of Brand to develop a production model that pushes our brand to new heights. You’ll lead a team of creative producers and operations managers, serving as a central point of contact within Brand for partners throughout the company and within the creative community.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Lead Production Approach: Develop a best-in-class function and forward-thinking production vision that consistently delivers resonant and impactful creative work.
• Lead The Production and Operations Group: Develop, guide, and coach a group that supports multiple channels, fostering a collaborative and high-performance environment.
• Drive Executional Excellence: Ensure top-tier production quality across all channels, from broadcast to digital content, experiential activations, and beyond.
• Oversee Budgeting & Planning: Manage production budgets, timelines, and resources effectively to deliver high-impact work on time and within scope.
• Cultivate External Partnerships: Build and maintain strong relationships with directors, editors, production companies, post-production houses, and other key vendors.
• Champion Innovation: Stay ahead of industry trends, new technologies, and emerging production methods to drive efficiency and creativity.
• Ensure Risk & Compliance Management: Oversee contracts, legal considerations, and risk management to protect the company and its partners.
• Collaborate Across Departments: Work hand in hand with cross-functional partners and company leadership to ensure seamless execution and alignment across departments.

We're Excited About You Because

• You’re a highly experienced and creatively driven production leader with 15+ years inside advertising agencies or in-house creative environments, with 5+ years in a leadership or management role.
• You have a deep understanding of social, digital, and interactive production trends - including experience with emerging tech, AI, or virtual production in creative execution.
• You’re a storyteller at heart who understands how to bring creative visions to life with craft and innovation.
• You're an expert communicator and have the ability to absorb and distill complexity to drive decision making.
• You’re a strategic thinker who can balance creativity with operational efficiency.
• You’re a collaborative leader with a track record of mentoring and developing high-performing production teams.
• You’re a problem solver who thrives in fast-paced, high-pressure environments.
• You’re a networked industry expert with strong relationships across production, post-production, and emerging media platforms.
• You’re comfortable navigating budgets ranging from scrappy to premium while ensuring the highest quality output.
• You’ve grown and led a production function that delivers best in class creative work.
• You’re able to travel to productions on location as needed.
• You sweat the details. 
• You love dogs (even if you don’t own one).

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to supporting a diverse workforce, and investing in internal structures, opportunities, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $240,000 - $255,000 USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.