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Social Media & Influencer Analytics Lead

New York City; Washington, D.C.

WHAT WE DO MATTERS:

At TKWW, we champion the power of celebration! Each year, we help millions of couples around the world celebrate the moments that make us. When you join our global team, you join a diverse group of individuals passionate about serving our couples and business partners in more than 15 countries worldwide —including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more. We help people take celebration planning from inspiration to action. When you work for TKWW, you can be sure you will have a team working alongside you that doesn’t just care about the work you do but also the life that you live. We focus on the well-being and development of our employees through various opportunities and celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND THE TEAM:

As the Social Media & Influencer Analyst, you will enable a data-driven approach to social media and influencer marketing at The Knot, translating metrics into actionable insights that elevate performance across organic, boosted, and influencer campaigns. Reporting to the Director, Social and Influencer, you will collaborate close with the Social and Influencer team to inform strategy and optimize toward continuous growth and exceeding performance expectations through measurable, impactful insights. This is a high-visibility role for a social data expert passionate about shaping the future of social marketing at The Knot.

RESPONSIBILITIES:

  • Define, maintain, and optimize social and influencer measurement frameworks to align with strategic goals. 
  • Establish performance benchmarks and forecast campaign outcomes.
  • Develop and manage test-and-learn agendas to identify actionable insights.
  • Own data collection, organization, and integrity while partnering with the social team to ensure effective content tagging.
  • Create compelling, easy-to-understand data visualizations to communicate performance.
  • Lead weekly performance reviews, providing emerging insights to improve strategy and execution.
  • Deliver concise, data-driven monthly and campaign reports that inform long-term planning.
  • Collaborate with the Community Manager on social listening to uncover trends and better understand performance.
  • Partner with analytics and consumer insights teams to create a multidisciplinary view of channel performance.
  • Act as the primary contact for social media measurement, data analysis and insights.

SUCCESSFUL CANDIDATES HAVE:

  • Proven Expertise: 5+ years in social media and influencer marketing analytics, agency or in-house, and a seasoned practitioner of the speciality’s principles and practices
  • Platform Mastery: In-depth understanding of Instagram, Facebook, TikTok, and familiarity with Pinterest and YouTube.
  • Metrics Proficiency: Expert knowledge of social metrics across organic, boosted, and influencer spaces, with the ability to analyze visibility and engagement.
  • Tools Knowledge: Experience with analytics platforms (e.g., Dash Hudson, Sprout), data manipulation tools (e.g., Excel, Tableau), and social listening tools.
  • Analytical Excellence: Ability to interpret data into actionable optimizations and deliver clear, persuasive narratives, using visuals when appropriate.
  • Innovative Edge: A trend-spotter who thrives in dynamic environments and bridges the gap between data and strategy.
  • Behavioral Insight: Passion for understanding the intersection of human behavior, technology, and social media.
  • Exceptional communication and presentation skills.
  • Strong organizational abilities with meticulous attention to detail.
  • Collaborative team player who builds trusting relationships across functions.
  • Curious and critical thinker with a problem-solving mindset and knowledge of sophisticated analytical and problem solving techniques
  • Bachelor’s degree in an analytical field or equivalent experience.

IT'S A BONUS IF:

  • Background in digital-first brands or non-physical products.
  • Certifications in social media marketing or advanced analytics tools.
  • Proven ability to thrive in fast-paced environments with quick-turn timelines.
  • Knowledge of different forms of attribution, such as MTA or MMM.
  • Familiarity with SEO data and correlation with organic social and influencer.
  • Collaboration with Data Science teams and existing knowledge base of statistical techniques, A/B testing and/or predictive modeling.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.

  • You Love Our Users. You keep our global community at the center of everything you do.

  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

  • You Hustle Every Day. You favor urgency and own your outcomes. 

  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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