CRM Marketing Automation Specialist

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success. 

About the Role and Team 

The Knot Worldwide is looking for a passionate Marketing CRM Automation and Salesforce Marketing Cloud Expert who will be at the heart of creating and executing dynamic customer journeys, campaigns, and best in class automation across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the marketing platform (Salesforce Marketing Cloud) and needs to have the technical capacity to modify HTML email code, develop email, push notifications, In-app modal and SMS templates and messages, segment data (SQL), and set up tracking for proper attribution. This role is a great fit for someone with a marketing mindset who has the technical know-how to create sophisticated personalized communications.

This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys for our couples to guide their wedding planning experience with TKWW.

Responsibilities :

• Building and managing exciting customer journeys, email, push, SMS and in-app campaigns and automations with Salesforce Marketing Cloud (think Journey Builder, Automation Studio, Email Studio, Data Extensions, Query Segmentation and AMPScript for personalization).
• A/B testing complex personalized CRM programs, triggers and journeys 
• Deep understanding of customer data, tables and data extensions to easily enable and execute highly complex campaigns.
• Analyzing customer data from a variety of data table sources to create targeted segmentation and smart campaign strategies.
• Partnering with CRM campaign strategy managers to brainstorm, build and bring to life data-driven CRM campaigns and triggers.
• Building and executing personalized customer engagement CRM campaigns and automating them for maximum impact.
• Sharing your Salesforce Marketing Cloud expertise with the team and supporting campaigns across various business units.
• Keeping up with the latest and greatest in salesforce marketing cloud and SMS technology, and suggesting how we can improve and innovate internally.
• Setting up performance reports to track how well channels, campaigns, customer groups, and segments are performing.
• Working closely with the Marketing, Data Engineering and CRM Marketing operations teams to keep things running smoothly and to bring new ideas to life.

Successful Candidates have:

• You're a Salesforce Marketing Cloud whiz, with solid experience in Journey Builder, Automation Studio, SQL, AMPScript, HTML/CSS and Email Studio.
• Bonus points if you're familiar with tools like Power BI, Alteryx, ERP, CRM systems, and data warehouses.
• Well-versed in all aspects of business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing.
• Experience managing large-scale projects
• Experience using Salesforce Marketing Cloud (preferred) 
• Expertise in email best practices, deliverability and CAN-SPAM regulations
• Experience with A/B testing methodologies
• Must exhibit strong verbal, interpersonal, and written communication skills
• Excellent team player with strong collaborative skills with the ability to work cross-functionally
• Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment
• Fluency in English is essential willingness to work with US based teams/hours
• Min 8 years experience in CRM marketing automation/campaign execution in building, testing and deploying email, push notifications, SMS, and In-app marketing
• Min 3-5 years of Salesforce Marketing Cloud experience expert in Journey Builder, Automation Studio, SQL, AMPScript, HTML, SCSS and Email Studio.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.

• You Love Our Users. You keep our global community at the center of everything you do.

• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

• You Hustle Every Day. You favor urgency and own your outcomes. 

• You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

• For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.