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Product Marketing Director, Marketplace

New York City

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success. 

ABOUT THE ROLE AND OUR TEAM
At The Knot Worldwide, we help couples connect with the right vendors to bring their weddings to life. As the Director of Product Marketing for our Marketplace, you will play a critical leadership role in shaping the strategy, positioning, and success of the products that help couples find and book their dream wedding team. You will work at the intersection of product, marketing, research, and revenue to deliver experiences that drive growth, deepen customer engagement, and reinforce our category leadership.

You’ll bring together deep customer insights, strong strategic thinking, and a bias toward action to influence both the product roadmap and go-to-market execution. Your leadership will help ensure that our marketplace delivers on its promise to both couples and vendors—through compelling positioning, measurable outcomes, and market-differentiated features.

WHAT YOU’LL DO

Strategic Planning & Product Partnership

  • Serve as a key contributor to the product and marketing planning process, translating business goals into product marketing strategies and team-level objectives.
  • Partner closely with Product, Design and Data leadership to define the product roadmap, ensuring it is grounded in customer insights, market trends, and business opportunity.
  • Develop business cases for high-impact initiatives, driving clarity and alignment across cross-functional stakeholders.

Positioning, Packaging & Pricing Strategy

  • Lead the development of differentiated, customer-backed positioning for our Marketplace and its core features.
  • Define messaging frameworks and claims architecture that resonate across customer segments and touchpoints.
  • Understand the key levers of business performance—including advertising, packaging, and pricing—and influence strategies accordingly.

Customer & Market Insights

  • Act as an internal expert on customer needs within the Marketplace category, defining target segments and identifying unmet needs.
  • Conduct and synthesize market, behavioral, and competitive research to inform product strategy, messaging, and roadmap prioritization.

Go-to-Market Strategy & Execution

  • Lead go-to-market planning and cross-functional launch efforts for high-impact initiatives.
  • Partner with marketing teams to drive awareness, consideration, and usage of key marketplace features.
  • Use rigorous testing methodologies to validate messaging, inform rollout strategy, and optimize adoption.
  • Share learnings and insights across teams to drive a culture of test-and-learn and continuous improvement.

Cross-Functional Leadership & Influence

  • Present insights, plans, and outcomes to executive stakeholders with clarity and confidence; influence product and business priorities through strategic storytelling and data.
  • Collaborate with leaders across the company to shape shared decision-making frameworks.
  • Proactively identify problem areas and lead the cross-functional path to resolution.

SUCCESSFUL DIRECTOR OF PRODUCT MARKETING CANDIDATES HAVE:

  • 10+ years of experience in product marketing
  • Deep experience in B2C, two-sided marketplaces, or platforms serving SMBs.
  • Demonstrated ability to influence product strategy through customer insights, market research, and performance metrics.
  • Track record of owning go-to-market strategies for complex products and driving measurable impact.
  • Strong communication skills, including experience presenting to executive leadership and translating insights into action.
  • Experience mentoring others in messaging, research, testing, and storytelling.
  • Proven ability to lead cross-functional efforts and drive alignment across diverse stakeholders.
  • Outstanding writer and editor with exceptional attention to detail
  • Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done
  • Ability to work in a fast-paced environment with all levels of management
  • Bachelor's Degree with a strong academic record

 

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.

  • You Love Our Users. You keep our global community at the center of everything you do.

  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

  • You Hustle Every Day. You favor urgency and own your outcomes. 

  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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