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Lead Integrated Marketing Communications, The Bump

New York City

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success. 

ABOUT THE ROLE AND OUR TEAM: 

The Bump seeks a talented, creative and enthusiastic Associate Manager, Integrated Marketing Communications to join our team in NYC. You're a match if you are resourceful, able to juggle projects in a fast-paced environment, work within tight deadlines, are comfortable working independently, and have a strong sense of what defines success across marketing channels. You will report to the Head of Marketing and work closely with The Bump Editorial team. The Associate Manager, IMC is a critical part of the team, ensuring all marketing campaigns are driving engagement and other key metrics. This is a full-time role based in our NYC office. 

RESPONSIBILITIES: 

  • Serve as the “quarterback” for all integrated marketing programs across Editorial, Social, Email, PR, Legal, Product, Talent and agency partners 
  • Manage Influencer Marketing Program: Oversee influencer collaborations from start to finish, driving engagement and reach within parenting communities.
  • Manage External Brand Partnership Campaigns: Lead the execution of integrated marketing campaigns with external partners to achieve mutual business goals.
  • Define goals and success metrics and report performance of marketing campaigns
  • Manage execution of campaigns across social platforms (IG, TikTok, FB, etc)
  • Plan and submit tickets for all creative requests with the Design, Copy and Video team
  • Identify emerging marketing trends 
  • Work closely with The Bump creative and editorial teams to amplify marketing efforts  
  • Contribute to virtual and live event production

SUCCESSFUL ASSOCIATE MANAGER, INTEGRATING MARKETING COMMUNICATIONS CANDIDATES HAVE:

  • Min. 4 years of relevant Marketing experience (minimum of 1-2 internships in related fields)
  • Passionate about the latest marketing trends and how to creatively execute 
  • Highly proactive, organized, creative, and assertive
  • Ability to multitask, prioritize and thrive in a fast-paced environment 
  • Knowledge of relevant software a plus (Curalate, Facebook/Twitter Analytics, Google Docs, Excel, Photoshop, etc.) 
  • Maintain a positive work environment with high creative standards
  • Upbeat attitude and a high level of emotional intelligence to manage Talent relations
  • Flexibility and the ability to pivot quickly when needed

 

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.

  • You Love Our Users. You keep our global community at the center of everything you do.

  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

  • You Hustle Every Day. You favor urgency and own your outcomes. 

  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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