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Lead Data Analyst

New York City

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success. 

About the Role and Our Team: 

The Knot Worldwide is hiring a Lead Data Analyst to drive analytics capabilities across our core Consumer Marketing teams. This is a senior individual contributor role within the Data Science & Analytics organization who will operate with a high degree of autonomy to define metrics, build scalable reporting, and lead analytical investigations that drive clarity, alignment, and impact across Marketing and other key business teams.

In this role, you’ll be the primary analytics partner Marketing for a suite of consumer-focused brands—responsible for ensuring decision-makers have trusted data, clear KPIs, and actionable insights. You’ll work closely with data engineers, other analysts, data scientists, and marketing leaders to transform complex performance trends into clear narratives that guide strategy.

Responsibilities

Metrics Definition & Governance

  • Develop, document, and maintain clear, consistent metric definitions within a centralized semantic layer (i.e. Cube).
  • Partner with business and data stakeholders to align on KPI logic and ensure consistent usage across reports and dashboards.
  • Contribute to processes that ensure metrics are version-controlled, certified, and discoverable.

Reporting & Dashboarding

  • Build and maintain high-quality dashboards and reports that support business teams, executives, and operational workflows.
  • Ensure reporting outputs reflect the most current and accurate data definitions.
  • Support rollout of modern BI tools and adoption of the semantic layer.

Business Performance Investigation

  • Lead deep-dive analyses into performance trends, identifying root causes and key opportunities.
  • Serve as the go-to resource for urgent, high-priority business questions that require data-backed answers.
  • Deliver recommendations and findings in concise, executive-friendly formats.

Cross-functional Collaboration

  • Serve as a key analytics partner to teams across Marketing, Product, Finance, and Revenue.
  • Translate business questions into structured analyses, and help teams interpret results with appropriate context and caveats.
  • Contribute to shared metrics and reporting resources that promote transparency and alignment across teams.

Operational Analytics Excellence

  • Help establish and champion best practices for metric design, dashboard development, and data quality validation.
  • Collaborate with Data Engineering and Data Science teams to ensure analytics models and data pipelines meet stakeholder needs.
  • Stay up to date with changes in source systems and contribute to QA/testing efforts to ensure data accuracy.

Successful candidates have:

  • 6–8 years of experience in analytics, business intelligence, or a related data role.
  • Marketing domain expertise — deep familiarity with concepts such as channel performance analysis, funnel metrics, media attribution, lifecycle marketing, and campaign measurement.
  • Strong SQL skills and experience with modern data warehouses (e.g., Snowflake, BigQuery, Redshift).
  • Proficiency with BI tools (e.g., Looker, Preset/Superset, Metabase, Tableau).
  • Experience with metrics layer tools (e.g., dbt metrics, LookML, Cube) in a governed reporting environment.
  • Exceptional analytical thinking, problem-solving, and data storytelling skills.
  • Ability to operate with minimal direction while managing multiple priorities.

Strong track record of collaborating with cross-functional teams and influencing senior stakeholders.


WORK MODEL:

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.

  • You Love Our Users. You keep our global community at the center of everything you do.

  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

  • You Hustle Every Day. You favor urgency and own your outcomes. 

  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

 

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

 

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. 

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