Influencer Marketing Manager
WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
ABOUT THE ROLE AND OUR TEAM
We're hiring an Influencer Manager to architect and own smart, data-backed creator programs from strategy through execution. This role is a rare blend of strategic operator and magnetic relationship-builder. Reporting to the Director of Social & Influencer, you'll translate vision and budget into modern initiatives that punch above spend, prove business value, and keep The Knot on the leading edge of influencer marketing.
You're a creative thinker, disciplined operator, and persuasive communicator who brings the cultural fluency and charisma necessary to identify, captivate, and close deals with the creators everyone wants.
Our program is fast-moving and scaling, encompassing diversified partnership types (e.g., sponsored, license-only, allowlisting, affiliates, co-creations). You'll build our top-of-the-line engine: the pipeline, briefs, deals, production calendars, and measurement that enable us to grow quality and impact at pace. Success means repeatable, high-ROI programs, valuable assets for paid media, and influencers who view The Knot as their most valued and enthusiastic partner.
RESPONSIBILITIES
Influence, Deal-Making, & Relationship Mastery
- Own and elevate the brand's reputation within the influencer industry, acting as The Knot's trusted, high-touch talent representative.
- Establish and nurture deep, high-value relationships with top-tier talent, agents, and managers, using exceptional finesse to secure the most coveted, buzz-worthy partnerships.
- Master the art of negotiation and partnership contracting, driving complex deal terms (scope, fees, rights) to consistently achieve above-market value and favorable, long-term conditions.
- Lead the full talent cultivation lifecycle—from initial outreach and persuasive pitch to contract execution and post-campaign care—ensuring a world-class, seamless experience for every partner.
- Proactively scout and vet emerging talent, positioning The Knot to be first-to-market with creators and ensuring our partnership pipeline remains diverse, fresh, and future-proof.
- Champion our partners' creative best interests, ensuring content remains authentic and high-performing while clearly meeting our brand and product objectives.
Program Architecture & Delivery
- Architect the blueprint for success: Translate the Director's vision into a clear, tactical plan, defining the optimal creator, channel and content mix, and experiment frameworks for growing return on our influencer investment.
- Establish and deploy scalable operational standards (e.g., streamlined rate cards, comprehensive briefs, usage policies) that ensure predictable quality and scalable impact.
- Drive flawless execution by managing end-to-end project ownership, including briefing, content review, and payment, ensuring all campaigns are delivered on time, on target for results and within budget.
- Maintain rigorous oversight of content rights and marketing usage, enabling the effective repurposing of creative across all paid and owned channels to maximize asset life and return.
- Ensure full compliance with all brand safety, legal, and FTC disclosure guidelines, protecting the integrity of our program and partners.
- Act as the primary point of contact for crisis management related to influencer content or conduct, quickly deploying solutions to protect brand equity and partner relationships.
Performance Storytelling and Optimization
- Own the performance narrative around all influencer campaigns, partnering with the Analyst to forecast results, analyze outcomes, and derive actionable learnings for our best practices toolkit.
- Validate channel value with hard data, collaborating with Analyst and Data Science on sophisticated attribution modeling to accurately measure impact, maximize ROI, and provide defensible business value.
- Elevate internal strategic intelligence by translating performance insights into scalable playbooks and presenting next-cycle tests (e.g., hooks, formats, creators) to cross-functional teams.
- Act as the central Channel Owner and Strategic Hub, using data-backed persuasion to ensure stakeholders across Integrated Marketing, Paid Media, and Editorial understand the why behind results and how to strategically inform the next cycle of investment.
SUCCESSFUL CANDIDATES HAVE
- Relationship Master & Charisma: Possesses exceptional interpersonal finesse, a natural magnetic quality, and the ability to instantly build trust and rapport with high-demand talent and their representation.
- Strategic & Ambitious Self-Starter: Exhibits advanced judgment, setting high expectations and proactively creating opportunities to give The Knot a competitive advantage.
- Influential Communicator & Collaborator: A polished communicator who can persuade and guide stakeholders and influencers alike, instilling clarity and confidence in internal and external partners.
- Cultural Fluency & Trend Anticipation: Possesses a deep, up-to-the-minute understanding of internet culture, emerging trends, and the creators who are poised to break through with our target audience.
- Operational Mindset: Highly disciplined in execution and problem-solving, with the innate ability to resolve issues and proactively think in terms of scalable systems.
- Data-Driven Curiosity: Driven by a sharp analytical focus, constantly asking "why" and possessing the curiosity to translate data ambiguity into actionable insights.
- Brand & Product Champion: Possesses an intuitive understanding of our brand voice and product experience, ensuring creator storytelling is authentic and aligned with values.
Preferred Qualifications
- Program Experience: Minimum of 8 years of related professional experience (or 6+ years with a Master's degree), with a track record of independently managing 12+ complex, high-impact influencer programs and dozens of influencers per year.
- Negotiation and Innovative Deal Structures: Proven expertise in contract negotiation and legal relationship management, including gaining exclusivity, setting tiered incentives, and navigating innovative paid licensing/allowlisting structures.
- Program Scale: Direct experience in scaling an influencer program or significantly increasing its scope, leveraging diverse creator profiles for maximum impact.
- Platform Mastery: Deep, demonstrated knowledge of social content performance, platform best practices, and emerging trends, particularly in dynamic spaces like TikTok.
- Analytical Acumen: Sharp analytical and systems-thinking skills (the proven ability to use data to solve problems, drive strategy, and create structure.)
- Technical Fluency: Confident proficiency in major influencer marketing tools for research and campaign management/reporting (e.g., Sprout, GRIN, Aspire, CreatorIQ).
WORK MODEL:
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the New York Citt office two days a week as part of our hybrid work model.
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
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