Integrated Marketing Director, eCommerce
WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
In partnership with internal creative, channel, and product marketing teams, the Director will oversee cross-functional programs that integrate brand storytelling with performance marketing rigor, driving both brand equity and commercial results. This leader will play a pivotal role in balancing short-term revenue objectives with long-term brand health, optimizing marketing spend effectiveness, and ensuring every campaign delivers incremental business impact.
The Director, Integrated Marketing, eCommerce is a senior marketing leader responsible for developing the marketing strategy and execution across all eCommerce business units (Registry, Invitations, WeddingWebsites). This role is accountable for driving growth, conversion, and customer lifetime value across owned and paid channels, working in close partnership with the eCommerce GMs and the broader Marketing leadership team. This leader will bridge the creative excellence and brand power of The Knot with the performance rigor of a scaled retail business—bringing a strong mix of brand storytelling, data-driven growth marketing, and customer lifecycle expertise. Partnering closely with the Director of Integrated Marketing, US Consumer, to ensure ecommerce programs are orchestrated to the ideal consumer experience based on their wedding planning journey and seasonality.
The ideal candidate is an experienced e-commerce marketing strategist with a proven record of building and scaling integrated marketing programs, leveraging data to drive decision-making, and inspiring teams to deliver breakthrough creative and performance outcomes.RESPONSIBILITIES:
- Own the eCommerce Marketing Strategy: Building and owning the end-to-end eCom plans across channels, in partnership with channel owners and partners.
- Develop consumer marketing calendar and programs: Lead the strategic planning, optimization, and execution of the annual e-commerce marketing calendar, ensuring every campaign, message and initiative ladders up to core business KPIs - traffic, conversion, and AOV.
- Drive Performance Through Integration: Partner across creative, media, product, and merchandising teams to align channel activities, promotional cadence, and onsite experiences for maximum cross-channel impact.
- Partner Marketing Plans: Establish marketing plans with partner brands to achieve shared goals and revenue outcomes in support of registry and merchandise adoption.
- Lead Promotional Strategy: Define and optimize promotional and campaign strategies that balance acquisition cost (CPAs), increase AVO, and Lifetime value (LTV).
- Champion Insights & Analytics: Use performance data, consumer insights, and A/B testing to continuously refine messaging, creative, onsite user experience, and media mix for efficiency and effectiveness.
- Oversee Campaign Development: Lead cross-functional briefings for creative, channel, and media partners—ensuring every campaign delivers cohesive storytelling and measurable performance.
- Foster Cross-Functional Excellence: Build strong partnerships with Product, Merchandising, CRM, and Site Experience teams to enhance the full customer journey and onsite performance. Drive cross-functional forums and holistic reviews of the end-to-end business performance monthly and across business reviews.
- Manage Brand & Product Positioning: Ensure brand positioning and key product differentiators are consistently expressed across all consumer touchpoints and align with evolving customer needs. Building creative messaging strategies to continually optimize performance in the market.
- Optimize Full-Funnel Marketing: Partner with channel leads to refine the earned/owned/paid mix, ensuring cohesive full-funnel messaging and budget allocation.
- Executive Communication: Present insights, campaign performance, and forward-looking marketing strategies to senior leadership, influencing decisions at the highest level.
SUCCESSFUL CANDIDATES HAVE:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of experience in brand and integrated marketing, with a strong background in e-commerce, digital performance marketing, and promotional strategy.
- Proven success optimizing marketing calendars and channel strategies to achieve revenue goals.
- Demonstrated experience leading cross-functional programs that drive measurable business impact.
- Deep understanding of digital media, CRM, onsite experience, and conversion optimization.
- Strong analytical mindset with the ability to translate insights into actionable marketing strategies.
- Exceptional communication, leadership, and storytelling skills.
- Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution.
- Track record of managing and developing high-performing marketing teams.
- Strong executive presence and the ability to influence across senior leadership and stakeholders.
- Passion for innovation, collaboration, and continuous performance improvement.
WORK MODEL:
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
__
US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
Create a Job Alert
Interested in building your career at The Knot Worldwide? Get future opportunities sent straight to your email.
Apply for this job
*
indicates a required field