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Analytics Lead

Richmond, VA

WHO WE ARE
Martin is home to over 400 makers, thinkers, problem-solvers, dreamers and believers. People whose jobs are just as interesting as they are. We’re an agency that values the candid, the curious, and the fiery. People who put their hearts first and win because of it. These are the principles we put our confidence in, and how we give our clients and our people — those here and on their way to us — a way to be seen. Invisibility is our nemesis. For our clients and for our people, we make space for all to be valued, to be celebrated, and to exist beyond the noise.
 
WHAT WE BELIEVE
We believe that when you impact culture, you impact sales. It’s that simple. Buzz is our business metric. We’ve created steady buzz for brands like Buffalo Wild Wings, CarMax, DoorDash, GEICO, Old Navy, OREO and UPS, to name a few. And we’ve been doing it a long time. Virginia is for Lovers? It's one of the most recognized taglines in the tourism industry and beyond. We wrote it in 1969.
 

 

Role Overview: This person will be responsible for leading our small but mighty team of analysts, known internally as Impact Intel. The focus is on narrative, data-driven strategies to drive our clients' marketing and advertising efforts. This role requires a strategic thinker with a deep understanding of data analytics, especially the development and measurement of creative. The ideal candidate will have approximately 10 years of experience within the advertising industry and possess client engagement experience.
 

Key Responsibilities:

Vision, Leadership and Team Management:

  • Offer a compelling vision for analytics at Martin, a plan of what we should pursue in the immediate and longer term.
  • Lead and mentor a small team of data analysts, ensuring consistent performance and continuous development.
  • Foster a collaborative, innovative and creatively-focused team culture.

Strategy Development:

  • Develop and implement data analytics strategies that align with clients' business objectives and marketing goals.
  • Collaborate with cross-functional teams, including brand strategists, social strategists, and account leadership, to develop robust measurement plans and integrate data insights into overall campaign strategies.

Data Analysis and Interpretation:

  • Oversee the collection, processing, and analysis of large datasets from various sources, including digital, social, and traditional media channels.
  • Provide actionable insights and recommendations based on data analysis to dimensionalize audiences, optimize marketing campaigns and drive business growth.

Client Engagement:

  • Act as the primary point of contact for clients regarding data analytics, presenting findings and insights in a clear and compelling manner.
  • Build and maintain strong, pro-active relationships with clients, understanding their needs and ensuring their satisfaction with our impact.

Advanced Analytics and Technology:

  • Stay abreast of the latest trends and technologies in data analytics and apply them to improve our analytical capabilities.
  • Implement advanced analytics techniques, such as predictive modeling, machine learning, and AI, to enhance campaign performance.
  • Curate our suite of resources, optimizing for maximum return.

Reporting and Visualization:

  • Develop comprehensive and visually appealing reports and dashboards to communicate data insights to internal teams and clients.
  • Ensure accuracy and reliability of all data reporting.

Business Development:

  • Support business development efforts by providing data-driven insights and strategies for prospective clients.
  • Contribute to proposals and pitches with data analysis and insights.

Key Expectations:

  • Minimum of 10 years of experience in data analytics within creative or media agencies.
  • Proven leadership and team management skills.
  • Strong analytical skills and ability to interpret complex data sets.
  • Familiar with a wide array of syndicated resources / data sets (e.g., MRI/Simmons, Mintel, Forrester, etc.)
  • Expertise in data analysis tools and software (e.g., SQL, Python, R, Excel).
  • Proficiency in data visualization tools (e.g., Tableau, Power BI).
  • Deep understanding of digital marketing, social media analytics, and traditional media metrics.
  • Dynamic presence — excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Strong problem-solving skills and attention to detail.
  • Conversant in qualitative research methodologies.
  • Bachelor's degree in Data Science, Statistics, Mathematics, Marketing, or a related field; advanced degree preferred.
 
We believe in visibility. This is the radical pursuit of our people and keeping them at the center, investing in and building safe, strong community; pouring into holistic wellbeing; and fostering an environment of maximum contribution, so that they can focus only on doing the best work of their lives.
 
HOW WE MAKE SPACE
The Martin Agency is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. The Martin Agency does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.

Should you need accessibility accommodations in submitting your application, please email talentmanagement@martinagency.com

CCPA Policy: https://www.martinagency.com/privacy-policy | https://www.martinagency.com/legal-ca

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