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Senior Social Strategist

Richmond, VA

The Role: You are an Engine.

You move things ever-forward, obsessing over your craft and pushing yourself to deliver the most compelling opportunities for our brands in social.

… You bring social expertise, an interesting way of looking at problems and empathy for people — the intersection of these three qualities helps unlock big, infinitely extendable ideas.

… You know enough about adjacent strategic disciplines to be dangerous, but you also know when best to delegate or collaborate.

… You sweat the planning of your social briefings as much as your briefs. 

Reporting Structure

This position reports directly to the Planning Director, Social/Group Planning Director

Key Responsibilities

  • Be the social authority on your brands, ensuring best in class standards are met.
  • Be a vocal advocate of visibility, telling compelling, audience-informed stories.
  • Possess deep tactical knowledge of social media platforms & their native features and content, using this to shift the caliber of the creative work.
  • Have a sharp strategic understanding of the roles of organic, paid social and influencers in building brands and driving business results.
  • Monitor and interpret cultural and social trends relevant to client business and elevate them to creatives & Social Media Manager(s) to concept against.
  • Lead development of social media POVs, social media playbooks, and trends reports while orchestrating cross-discipline input (creative, comms, data, etc).
  • Be able to construct multiple always-on and campaign level briefs simultaneously for various clients.
  • Serve as the day-to-day client consultant on social media strategy (organic & paid), lead client meetings and manage client
  • Shepherd creative teams, social media managers, and analysts to ensure campaign goals and benchmarks are met in all pieces of content.
  • Work with analysts to set social frameworks and measurement plans, developing strategic narratives for performance reports that make our impact undeniable.
  • Contribute to new business pitches and business development.
  • Cultivate strong relationships with strategic platform partners (TikTok, Meta, Snap, Threads, etc.).
  • Author case studies and awards submissions for seasonal shows.

Knowledge, Skill, Abilities

  • Bachelor’s degree or significant relevant work experience.
  • 4+ years of experience developing social strategies within advertising, marketing, entertainment, public relations/communications, or content fields.
  • Deep fascination with internet culture aka chronically online.
  • Significant experience in conceiving, delivering, and executing social media content for leading brands with undeniable impact.
  • Proficiency in designing social playbooks and onboarding clients.
  • Excellent & engaging writing skills especially in crafting strategic narratives.
  • Ability to work independently, shaping and delivering on your own projects and tracking/proving their success.
  • An engaging communicator, collaborator and negotiator — we work with a representative group of people (race, ethnicity, nationality, etc.) and we value those who are excited at the chance to communicate cross-culturally and across departments.

Bonus:

  • Considerable experience using research tools like TalkWalker, Helixa, Mintel, Forrester, Vivvex, etc.
  • Experience with social publishing platforms (Sprinklr, Hootsuite or similar platforms).
  • Working knowledge of qualitative and quantitative research methods.
 
We believe in visibility. This is the radical pursuit of our people and keeping them at the center, investing in and building safe, strong community; pouring into holistic wellbeing; and fostering an environment of maximum contribution, so that they can focus only on doing the best work of their lives.
 
HOW WE MAKE SPACE
The Martin Agency is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. The Martin Agency does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.

Should you need accessibility accommodations in submitting your application, please email talentmanagement@martinagency.com

CCPA Policy: https://www.martinagency.com/privacy-policy | https://www.martinagency.com/legal-ca

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