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Brand Communications Digital Content Manager

Richmond, VA

WE ARE / Martin’s Brand Communications Team. The stewards of the Martin Brand, responsible for finding new ways to tell our story through earned and owned channels and dreaming up creative executional tactics to generate conversations that make the work, our people and the place famous. Our brand communications arm is in an awesome period of growth and opportunity. A close-knit group, we work together to tell the Martin story both internally and externally, earn Martin headlines in beloved trade and news outlets and work closely with executive leadership on the strategy and expression of the Martin brand.

We’re growing full steam ahead and are looking for a brand communications social content manager to match our momentum and join us in telling some of the world’s most impactful stories. That's where you come in.

YOUR BASELINE / This isn’t your first time as a content creator and overseeing the day-to-day of a brand’s social media channels (3+ years preferably). You have agency or brand-side experience managing the tone and voice of a brand. You are comfortable working with a variety of teams and identifying/developing content series that showcase the work, people and culture of an organization. You have a deep understanding of social platforms, tools and trends. You are a planner and researcher that can take an organization’s mission and goals and find the stories that help showcase/support them in an engaging way. 

YOUR IMPACT / You'll:

  • Help shape how Martin shows up across our owned channels – specifically social media (LinkedIn, Instagram, Twitter, Tiktok and emerging channels)
  • Concept and execute content that helps drive engagement and an understanding of the Martin brand in the wider community / industry
  • Keep the Martin website loaded with fresh content
  • Get to know your Martin peers and client partners to showcase the breadth of our people, our client relationships and the work we create

YOU HAVE...

  • A deep understanding of social trends, tools and platforms
  • An ability to concept and execute/create content
  • A creative storytelling side that allows you to tell authentic stories in an engaging and relatable way
  • Examples of taking on an agency/company/brand’s tone of voice and translating that across a variety of platforms (website, social, editorial)  
  • Familiarity with publishing, content management and analytics/listening tools
  • A strong sense of organization that helps you keep track of lots of moving pieces and communicate them clearly with your team
  • Experience updating website content
  • Ability to design and create video a plus
  • Perform other duties as necessary or required
  • 3+ years of experience managing social media platforms or communities for a brand in-house or at an agency. You understand the nuance and technical aspects of community management.
  • Agency experience is preferred.
  • Experience publishing for brands and responding to comments and questions across Twitter, Instagram, TikTok, and other platforms
  • Expert experience putting together social content calendars.
  • Exceptional verbal, written, and presentation skills
  • You love short form social content but also like to dabble in long-form content from time to time
  • Bonus: you like creating your own videos and social content designs

YOU ARE...

  • A crafty content creator and analytical thinker.
  • An engager of brand audiences.
  • A conversation starter and community builder who can grow social audience followings.
  • Known for the kind of Instagram captions, Tweets or TikTok comments other people wish they wrote. You can quickly think of witty, fun copy that has the potential to go viral.
  • A lover of culture who knows what it takes to get attention. A researcher who uses trends
    and data to generate impact and buzz.
  • Someone who understands how popular social networks work inside and out, including their functionality and design
  • A cultivator of intentional, genuine relationships
  • Someone who can get things done, ready to take calculated risks if the reward is purpose-led
  • A strong communicator (both written and conversationally), collaborator, and negotiator
  • A problem-solver and strategic thinker
  • A lover of details and have interesting organizational tricks for keeping track of them
  • A convincing presenter that can sell story ideas or inspire interest
  • A multitasker and nimble worker by nature – we move at the pace of culture and no day is the same as the last
 
We believe in visibility. This is the radical pursuit of our people and keeping them at the center, investing in and building safe, strong community; pouring into holistic wellbeing; and fostering an environment of maximum contribution, so that they can focus only on doing the best work of their lives.
 
HOW WE MAKE SPACE
The Martin Agency is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. The Martin Agency does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.

Should you need accessibility accommodations in submitting your application, please email talentmanagement@martinagency.com

CCPA Policy: https://www.martinagency.com/privacy-policy | https://www.martinagency.com/legal-ca

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