Senior Marketing Specialist

Job Title: Senior Marketing Specialist  

Position Summary:  

The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Senior Marketing Specialist position.  Reporting to the Director of Marketing for Brand & Community Growth, this serves as the day-to-day marketing lead responsible for translating brand and audience growth strategy into integrated annual marketing plans and learning agendas in support of our mission to speed the development of better treatments and a cure for Parkinson’s disease. 

This role plays a key part in stewarding and growing the the Foundation’s brand by driving insight-led, performance-oriented campaigns across paid and owned channels. The Senior Marketing Specialist leads quarterly and program-level media strategy, oversees creative development for paid initiatives, integrates earned and content marketing strategies into cohesive promotional plans, and ensures performance insights continuously drive campaign optimization and audience growth. This role partners closely with Creative, Communications, Analytics, Marketing Automaton, Development, and external agencies to ensure the Foundation shows up consistently, credibly, and compellingly—amplifying mission impact while strengthening brand health and scaling audience growth.

Key Responsibilities:  

Planning & Campaign Leadership: 

• Develop annual and program-level integrated brand and audience growth marketing plans, targeting B2C audiences, in support of Foundation-wide goals 

• Lead the development of campaign briefs that translate strategy into clear executional direction, KPIs, and learning plans across channels 

• Develop strategies designed to scale and activate priority audiences and improve efficiency over time 

• Serve as point of contact for cross business unit campaign strategy for priority initiatives (including Parkinson’s Awareness Month) in partnership with Development and Policy teams 

• Partner day-to-day with media agency to align paid media planning with owned-channel strategy and campaign objectives 

 

Creative Strategy & Content Integration: 

• Lead creative strategy and messaging direction for paid campaigns, translating audience insights and learning into more personalized, tailored creative approaches by audience segment and channel 

• Oversee integration of owned, earned & paid promotional strategies across key community-facing content initiatives (guides, webinars, publications, etc.) 

• Ensure paid, owned, social, and influencer efforts work cohesively to maximize reach, engagement, and impact 

 

Audience Insights & Campaign Optimization: 

• Define campaign measurement frameworks in partnership with Analytics, ensuring KPIs align with brand health, audience growth and revenue goals 

• Partner with Analytics to analyze campaign performance and translate data into actionable insights and optimization recommendations that drive continuous improvement and maximize ROI 

• Apply audience insights from data tools & strategic partners (e.g., Kantar) to refine targeting, messaging, and channel investment 

 

Cross-Functional Collaboration: 

• Lead day-to-day execution of marketing plans, in close collaboration with Creative, Communications, Marketing Automation, Analytics, Email and cross-BU stakeholder teams 

• Responsible for managing project(s) independently and providing guidance to peers on tasks and best practices  

Qualifications and Skills:  

• Relevant experience in marketing strategy, brand marketing, or integrated campaign management 

• Demonstrated experience developing and executing multi-channel marketing strategies across paid and owned channels. Experience working with or leading media agency planning processes, including briefing, investment allocation and performance optimization is a plus 

• Ability to translate quantitative and qualitative insights into actionable marketing strategies 

• Ability to manage multiple complex projects with competing deadlines in an adaptive environment 

• Experience managing agencies and leading cross-functional initiatives 

• Excellent analytical, strategic thinking and problem-solving skills 

• Strong written and verbal communication skills 
  
  
• Commitment to the mission of The Michael J. Fox Foundation and a passion for purpose-driven marketing 

 

How to Apply: 
Interested candidates should submit a resume and thoughtful cover letter describing through examples, their specific qualifications and interest in the position. If you think that your skills are transferable and can add value to this role, please apply. Applicants who best match the position’s needs will be contacted. 

 
About Us: 
The Michael J. Fox Foundation for Parkinson’s Research was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research, having funded over $2 billion in research projects in both academic and industry labs worldwide. 

Visit www.michaeljfox.org for more information. 

 
  Research has shown that people from marginalized communities apply to roles only when they meet 100% of the job requirements. If you think that your skills are transferable and can add value to this role, and you are someone who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce, we strongly encourage you to apply.