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Digital Marketing Coordinator
Philippines
Digital Marketing Coordinator Job Summary:
As we continue to grow our beloved brands, we need a smart, energetic Digital Marketing Coordinator to help us spread the word and elevate our positioning in the market. We are looking for someone that loves smart style and home decor, has an eye for creativity, lives for social media and performance makreting, and can represent our brand’s voice online and in-person with vendors and consumers. As a Digital Marketing Coordinator you will execute direct marketing campaigns to ensure our brand is inspiring, consistent, top-of-mind, and delivers on parents’ needs.
Responsibilities:
- Setup digital ad campaigns through our social, sms, and email channels to support our DTC website and help grow brand awareness, engagement, sales and increase LTV.
- Carry out A/B tests with our digital marketing content, seeing which content drives the most revenue.
- Analyze performance metrics for projects, campaigns, efficiency, brand, and customer; making recommendations based on findings and presenting results to leadership.
- Analyze and monitor the competitive landscape, staying up-to-date on industry trends and insights and using keyword, market & competitive research, and industry trend research to ensure we remain competitive with our digital marketing efforts.
Qualifications:
- 2+ Years experience running paid ads on the following platforms:
- Meta (Facebook/Instagram), Tiktok, Pinterest, Attentive, Klaviyo
- Any experiences with these are a plus:
- Shopify, SMS Marketing, ConnectedTV (MNTN, Tatari, TVscientific)
- Direct Mail Marketing
- Sigma Computing, PowerBI
- Must be comfortable working with large data sets to uncover trends, patterns, and insights into customer business data.
- Must understand how to set up proper UTM parameters.
- A great attitude - enjoys building and contributing to happy, high-functioning teams.
- Outgoing, professional demeanor with the ability to establish and maintain effective relationships within MDB and with our external vendors and customers.
- Excellent written and oral communication skills.
- Must have a continuous improvement mindset, always looking to take initiative to improve on common processes.
- Highly organized and detail oriented with ability to meet deadlines and create error-free work.
- A practical, solutions-oriented approach to problem solving. Our ideal candidate enjoys multi-tasking and getting things done.
- Strong MS Office skills including MS Excel and PowerPoint.
Salary Range: $560 - $900
Remote Work Arrangement
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