Paid Social Media Buyer

Paid Social Media Buyer

Full-Time · Must work US Hours

About the Company

MDB Co is leading nursery and kids furniture company behind some of the most trusted brands in the industry, creating thoughtfully designed, safety-first products for modern families. You'll join a collaborative, fast-moving growth team where smart decisions meet real impact, and where your campaigns reach millions of families at some of life's most meaningful moments.

About the Role

We're looking for a hands-on Paid Social Media Buyer to setup and manage our paid social campaigns day to day. You'll monitor and manage budgets and bids across multiple brands and ad platforms (over $5M in annual ad spend), working inside team guardrails and SOPs. Meta Ads is our main channel. You'll also work in YouTube, Pinterest, TikTok and AppLovin. You'll work closely with the growth and creative teams to turn performance data into clear next moves.

What You'll Do

• Build and launch campaigns, ad sets and ads on Meta, Pinterest, TikTok and AppLovin, and upload creative to YouTube, adhering to naming and tracking standards
• Monitor accounts daily (pacing, delivery, spend, ad rejections, broken links, pixel and UTM issues) and resolve problems independently
• Optimize budgets, bids, audiences and placements within team guidelines; scale top performers, catch underperformers early, and keep a clear log of what changed and why
• Set up and run structured A/B tests inside each platform
• Set up creator and partnership ads with the correct permissions
• Share a weekly performance read-out: what's working, what isn't
• Give the creative team clear feedback and new test ideas based on results

What We're Looking For

• 2+ years of hands-on Meta Ads Manager experience for e-commerce or DTC brands
• Experience managing significant monthly budgets ($50K+ per month)
• Strong command of campaign structure, Advantage+, catalog/shopping ads, UTMs
• Strong knowledge of performance KPIs: ROAS, CAC, CTR, CPM, CPC, CVR
• Able to explain a campaign decision you made, why you made it, and what happened
• Strong written and spoken English, and the ability to communicate clearly with creative teams
• Strong attention to detail and comfortable in Google Sheets or Excel
• Able to work full-time on 8am–5pm Pacific Time
• Stable internet, backup power, and your own computer

Nice to Have

• YouTube and Google Ads experience (uploading and managing video ad content)
• Pinterest, TikTok and AppLovin Ads experience
• Third-party ad setup tools (e.g., admanage.ai)
• Third-party attribution tools (Northbeam, Triple Whale, Rockerbox)
• AI tools (Claude, ChatGPT, Gemini) for analysis, reporting and testing
• Design tools (Figma, Adobe, Canva, CapCut) for quick resizes and variations
• Home, furniture, baby/kids or high AOV DTC category experience

You'll Thrive in This Role If…

• You're organized, detail-oriented, and take pride in work that's set up correctly the first time
• You follow guardrails but know when to speak up because something doesn't look right
• You figure out new platforms without someone walking you through every step
• You take feedback well and don't need the same direction twice
• You're curious about AI tools and already experimenting with them