Direct Response Financial Copywriter

PLEASE NOTE: The applicant must reside in Canada to be considered.

Who are we

We are The Motley Fool, a purpose-driven financial services firm with nearly 30 years of expertise. Our goal is to make the world smarter, happier, and richer by providing outstanding business and investing advice, at scale. But what does that even mean? It means we’re helping Fools (always with a capital “F”) demystify the world of finance, beat the stock market, and achieve personal wealth and happiness through our investing services, like Stock Advisor Canada.

Motley Fool Canada is looking for a curious and passionate writer who can inspire our prospects to purchase their first financial newsletter.  

We are closely aligned with our US team, so if you are familiar with their promotions and excited by what they are selling, we would love to talk!

What you’ll be doing

As our Freelance Direct Response Financial Copywriter, your performance will be measured by the revenue your writing generates. Are the marketing emails you wrote driving new subscribers to our newsletter? Are the marketing ads you’re writing generating leads and conversions? Is the order page you’re writing increasing engagement and sales?

Your primary day-to-day responsibilities include: 

• Developing Big Ideas for our marketing campaigns that help inspire prospects who do not own a subscription to Stock Advisor Canada to inspire them to make their first purchase. You will learn our newsletters through and through and leverage ideas from them to create marketing campaigns. 
• Collaborating with team members on improving existing campaigns or generating entirely new ideas – always with an eye to maximize revenue. This includes testing new variations on control creative to keep it performing at maximum levels. 
• Researching individual stocks, macroeconomic and country-related themes, and consumer trends and leveraging them to create exciting marketing campaigns (focus: U.S. and Canadian stock markets). 
• Contributing to the creative needs of multiple channels, but primarily emails, display ads, advertorials, and order pages.

The skills we are looking for

• Experience writing marketing copy in the financial/investing vertical and/or a passionate interest in investing and writing with a conversion objective. 
• Knowledgeable about Canadian and US stock markets. You will write about both!
• Email direct response copywriting experience is a must. Knowledge and/or experience with long-form sales letters, video sales letters, advertorials, tried-and-true conversion tactics, etc.
• Must embrace and be effective working in a team environment.
• Must be flexible and humble, and able to pivot if copy is not performing.
• Detail-oriented. Strong proofing skills.
• Ability to multitask and prioritize accordingly. Stay organized and meet deadlines.
• The successful candidate will dive into research. The best marketing ideas do not magically appear — rather, they are found through digging in and researching the topic, talking to the investors, and reading competitor marketing.

If this sounds like you, please submit your resume plus a brief persuasive writing sample in addition to your cover letter. 

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