Business Intelligence Analyst - Marketing

Who are we?

We are The Motley Fool, a purpose-driven financial information and services firm with nearly 30 years of experience focused on making the world smarter, happier, and richer. But what does that even mean?! It means we're helping Fools (always with a capital "F") demystify the world of finance, beat the stock market, and achieve personal wealth and happiness through our products and services.

The Motley Fool is firmly committed to diversity, inclusion, and equity. We are a motley group of overachievers that have built a culture of trust founded on Foolishness, fun, and a commitment to making the world smarter, happier and richer. However you identify or whatever winding road has led you to us, please don't hesitate to apply if the description here leaves you thinking, "Hey! I could do that!"

What does this team do?

On the Business Intelligence team, we strive to democratize data and deliver analytics that enable our business leaders to achieve our purpose. We seek a strategic thinker with a keen ability to understand business, product, and marketing strategy as well as provide consultative marketing analysis. You'll work with our Motley team of business analysts, data scientists, marketers, and product managers to bring new insights. Your technical aptitude in analytics and data science will be key to creating insightful and effective insights, analysis, and reporting.

You might be a good fit if you:

• Consider yourself a scientist: Whether you have a formal background in data science, or product or marketing analytics, we're looking for someone who can delve deep into large data sets to build clear, compelling analyses that unlock creative tests and high-impact breakthroughs in our marketing initiatives.
• Are curious and love to learn: Do you take things apart to understand how they work? Do you thrive when you are learning something new every day? Great, us too! Our ability to deliver actionable and useful insights for the organization requires that we understand the business, that we are interested in learning about our customers, and stay curious enough to uncover the stories buried in the data. We're looking for someone with a proven ability to craft concise, actionable analyses and reports that tell a story about a business area, marketing campaign, or customer segment.
• Collaborate and communicate effectively: Business intelligence Fools are like internal consultants. We help teams across the company do their jobs better by identifying opportunities and informing data-driven decisions. Our analyses are only useful if we collaborate with teams and leaders and communicate the results clearly. While consulting background/experience is not a formal requirement, we expect a consultative mindset and approach to working with stakeholders.

Okay, but what will you actually do?

• Business Intelligence (40%):
  • Collaborate and consult with business teams to understand their business strategy, economics, goals, and translate them into data initiatives
  • Provide data-informed recommendations with a quantifiable value, to improve marketing campaigns, engagement and member experience
  • Monitor key metrics and performance indicators and develop strategies to create meaningful impacts in business performance

• Data Analysis and Reporting (60%):
  • Analyze large datasets (hundreds of thousands to millions of records) to derive meaningful insights
  • Perform exploratory data analysis to discover new insights and inform strategic initiatives
  • Develop and maintain dashboards and reports that provide data insights to stakeholders
  • Communicate complex data insights in a clear and actionable manner
  • Proactive reporting that solves reoccurring stakeholder problems
  • Data QA and collaboration with Data Engineering for data quality

What do you need to apply?

• Minimum 3-5 years of collaborative data analytics experience delivering insights directly to key stakeholders
• Subscription marketing or direct response marketing analytics experience (affiliate marketing helpful)
• Understand the basics of affiliate marketing & financial products
• Knowledgeable in reporting and data visualization tools like Tableau, Thoughtspot or Power BI
• Experience handling large volumes of Google Analytics web data and email data
• Experience with Google Analytics & advertising platform tracking (UTMs, offline conversions, etc..)
• Intermediate to advanced technical data skills including:
  • SQL
  • Statistical testing and experiment design (A/B testing)
  • Programming experience with Python highly desirable

• Educational Background: Bachelor's degree in Data Science, Business, Marketing or a related field preferred. Additional data-related training or degrees are a plus.
• Professional Experience: Minimum of 3-5 years of experience in data analytics, business intelligence, or data science. Specific experience using data to inform business decisions that have a measurable impact on business growth.
• Business Acumen: Experience influencing data-informed marketing decisions, improving customer engagement, driving growth in acquisition-related metrics
• Technical Skills/Experience:
  • Data Storytelling to deliver clear, actionable insights
  • Proficiency in SQL for data querying and manipulation
  • Advanced programming language skills, preferably Python
  • Ability to interpret existing complex Python code and SQL scripts
  • Github workflow experience
  • Data visualization tools such as Tableau, Thoughtspot, PowerBI or similar
  • Statistical experiment design and testing including inferential statistics
  • Continuous learner keeping up with the latest technical trends in data science

Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: California, Colorado, Florida, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Below you’ll see a few of our perks, but check out our Careers Site for the complete list: 

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity

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