Growth Strategy Lead

Who are we?

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

What does this team do?

This role sits on the team that grows our investing subscription services. We acquire subscribers through paid media at scale, and we win in part by being sharper marketers than others in the category — better at channels, better at creative, better at reading the data, and increasingly, better at putting AI to work.

We believe the future of growth marketing will belong to marketers who can effectively combine human judgment, creativity, and strategic thinking with AI-powered execution and automation. We're looking for a leader who is excited to help build that future.

What would you do in this role?

The Growth Strategy Lead is responsible for the performance, optimization, and evolution of our paid acquisition engine.

At your core, you're an exceptional growth marketer. You understand channels, creative, customer psychology, testing, and growth economics. You know how to identify opportunities, make smart bets, and translate insights into measurable business results.

You'll manage a small team of Growth Operators while owning the strategic direction of our paid acquisition portfolio. You'll determine where we invest, what we test, how we scale, and what comes next.

You'll also play a critical role in shaping how AI transforms marketing at The Motley Fool. Working closely with technical partners, you'll help design AI-enabled workflows, identify opportunities for automation, and establish best practices for how people, AI agents, and systems work together to drive better outcomes.

Over time, this role will evolve into orchestrating a hybrid ecosystem of Growth Operators, AI agents, and automated workflows, ensuring people, technology, and AI are aligned around the highest-impact opportunities.

What You'll Do

Growth Strategy & Channel Leadership

• Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
• Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
• Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact.
• Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
• Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
• Diagnose performance shifts and uncover the underlying drivers behind success or decline.
• Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
• Establish testing priorities and ensure resources are focused on the highest-leverage opportunities.

AI-Augmented Growth & Automation

• Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
• Identify opportunities to automate, augment, and improve marketing workflows using AI.
• Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering. These systems support channel management, creative generation, performance analysis, and campaign optimization, defining what good looks like and driving the iterations to get there.
• Stay at the forefront of AI developments in marketing and bring new ideas, tools, and approaches back to the team.

Human + AI Orchestration

• Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively.
• Act as the strategic orchestrator of our growth ecosystem, ensuring human and AI resources are deployed against the highest-impact opportunities.
• Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two.
• Own the performance and effectiveness of AI-enabled growth systems, establishing monitoring frameworks, feedback loops, and continuous improvements that drive better business outcomes.

Data, Analytics & Experimentation

• Establish measurement frameworks that connect channel performance to business outcomes.
• Drive rigorous experimentation across channels, creative, offers, and funnel experiences.
• Translate data into clear recommendations and actionable growth initiatives.
• Partner with our BI and data teams to improve visibility into performance and attribution.

What We're Looking For

• Proven growth leadership. 5+ years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes.
• Deep channel expertise. Deep command of digital acquisition channels and a strong understanding of what drives sustainable growth.
• A track record of scaling. Demonstrated success developing and scaling growth strategies grounded in experimentation, customer insight, and rigorous analysis.
• Subscription economics. Strong understanding of member acquisition, retention, customer lifetime value, and the economics of a subscription business.
• Hands-on data fluency. You write your own SQL and interrogate the data directly rather than waiting on a BI ticket. You design and read incrementality tests (geo holdouts, lift studies) and know the difference between a channel driving conversions and one taking credit for them.
• Analytical judgment. You turn messy data into clear decisions and actions — you know which numbers matter and which are noise.
• Operational AI literacy. You understand how LLMs and AI agents actually behave — where they're reliable and where they drift — and you can translate a marketing workflow into a clear spec an engineer can build, then diagnose it when output quality slips.
• You can define and measure "good." You can establish how to evaluate the output of an AI-enabled system and monitor it continuously, so quality issues surface before they cost money — not after.
• Risk and cost control. You put guardrails around systems that spend real money, monitor for drift and runaway behavior, and know when to intervene or pull an agent offline.
• Fluency working with technical partners. You hold your own in a room with engineers and data scientists, scoping what's automatable and what isn't, without either getting steamrolled or overpromising.
• Systems thinking. A strong systems-thinking mindset, with the ability to design scalable processes, workflows, and operating models.
• Sharp prioritization. Proven ability to identify opportunities, prioritize effectively, and make sound decisions in fast-paced environments.
• Creative testing instincts. Strong creative thinking, with the ability to brainstorm, develop, and launch innovative tests.
• Team leadership. Experience managing and developing high-performing teams, with accountability for business outcomes.
• Clear communication. Excellent communication and cross-functional collaboration skills.
• Ownership and bias to action. You don't wait for opportunities to be handed to you.
• Passion for the craft. Genuine passion for marketing and a relentless desire to improve.
• Bonus — category experience. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity

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