.png?1676993513)
Sales Director, Programmatic
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Mission Overview & Responsibilities:
The New York Times Advertising is looking for a Programmatic Sales Director to join our Agency Team as an Individual Contributor. As Sales Director, you’ll help tap into growing programmatic demand for quality audiences and content. You will promote programmatic revenue growth across our portfolio, focusing on targeted outreach, pitch meetings, and securing new PMP and PG deals in collaboration with The Times’s vertical sales teams. Building programmatic-buyer relationships is necessary. You’ll also partner with Ad Monetization, Ad Product, and Product Marketing to strengthen our market proposition and influence product development.
This hybrid role is based in NYC, requiring at least 3 in-office days per week.
Responsibilities:
- Sales Strategy: Strategize and implement plans to secure programmatic deals from open-exchange-only and NYTA-direct accounts, collaborating with direct sales
- Buyer Relationships: Cultivate agency and advertiser relationships, aligning their goals with our programmatic offerings
- Prospecting: Use spend reports and LiveRamp data to prioritize outreach through emails, networking, and events
- Sales Activity:
-
Send 50+ outreach emails weekly
-
Conduct 2+ pitch meetings daily
-
Secure 3+ new PMP deals weekly
-
- Collaboration: Partner with direct sales on strategies to grow programmatic investment
- SSP Growth: Help Ad Monetization maximize SSP partner usage
- Tech Stack Knowledge: Understand our technology stack to help troubleshoot and client support
- Voice of Buyer: Advocate for buyer needs in shaping product roadmaps and marketing materials
- Campaign Optimization: Work with our teams to maximize campaign revenue and advise buyers
- Reporting: Provide partnership updates and revenue performance to leadership
- Values: Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world
- You will report to the VP of Agency Development and Sales Strategy
Basic Qualifications:
- 6+ years of experience in programmatic sales, with a knowledge of digital media buying and programmatic ecosystems
- Demonstrated experience of sales success and building buyer relationships
- Experience presenting complex programmatic concepts
Preferred Qualifications:
- Experience motivating cross-functional teams and aligning partners
- Experience succeeding in fast-evolving business environments
This position is represented by the NewsGuild of NY.
REQ-017995
#LI-Hybrid
The annual base pay range for this role is between:
$160,000 - $190,000 USD
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
For information about The New York Times' privacy practices for job applicants click here.
Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.
If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at security@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.
Apply for this job
*
indicates a required field