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Sales Director, Programmatic

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Mission Overview & Responsibilities: 

The New York Times Advertising is looking for a Programmatic Sales Director to join our Agency Team as an Individual Contributor. As Sales Director, you’ll help tap into growing programmatic demand for quality audiences and content. You will promote programmatic revenue growth across our portfolio, focusing on targeted outreach, pitch meetings, and securing new PMP and PG deals in collaboration with The Times’s vertical sales teams. Building programmatic-buyer relationships is necessary. You’ll also partner with Ad Monetization, Ad Product, and Product Marketing to strengthen our market proposition and influence product development.

This hybrid role is based in NYC, requiring at least 3 in-office days per week.

Responsibilities:

  • Sales Strategy: Strategize and implement plans to secure programmatic deals from open-exchange-only and NYTA-direct accounts, collaborating with direct sales
  • Buyer Relationships: Cultivate agency and advertiser relationships, aligning their goals with our programmatic offerings
  • Prospecting: Use spend reports and LiveRamp data to prioritize outreach through emails, networking, and events
  • Sales Activity:

    • Send 50+ outreach emails weekly

    • Conduct 2+ pitch meetings daily

    • Secure 3+ new PMP deals weekly

  • Collaboration: Partner with direct sales on strategies to grow programmatic investment
  • SSP Growth: Help Ad Monetization maximize SSP partner usage
  • Tech Stack Knowledge: Understand our technology stack to help troubleshoot and client support
  • Voice of Buyer: Advocate for buyer needs in shaping product roadmaps and marketing materials
  • Campaign Optimization: Work with our teams to maximize campaign revenue and advise buyers
  • Reporting: Provide partnership updates and revenue performance to leadership
  • Values: Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world
  • You will report to the VP of Agency Development and Sales Strategy

Basic Qualifications: 

  • 6+ years of experience in programmatic sales, with a knowledge of digital media buying and programmatic ecosystems
  • Demonstrated experience of sales success and building buyer relationships
  • Experience presenting complex programmatic concepts

Preferred Qualifications: 

  • Experience motivating cross-functional teams and aligning partners
  • Experience succeeding in fast-evolving business environments

This position is represented by the NewsGuild of NY.

REQ-017995

#LI-Hybrid

The annual base pay range for this role is between:

$160,000 - $190,000 USD

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