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Analyst, Data & Insights, Marketing Analytics

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The Marketing Analytics team is looking for a Analyst to join our efforts to shape the future of journalism. As part of the Data and Insights Group (DIG), you will join a large community of experienced data analysts who partner with Product, Engineering, Design, and PMO teams across the business. You'll work with our Marketing and Media Team to find insights to help grow subscribers by increasing media efficiency.You'll operate at the intersection of paid media and journalism in all aspects of paid media measurement. In this role, you will play a critical role in driving the success of our marketing campaigns and initiatives by analyzing data, building data pipelines, identifying trends, setting up and reporting on the results of tests, and providing actionable insights to improve our marketing efforts. This role is based in our New York office and follows a hybrid schedule. You will report to our Director, Marketing Analytics - Paid Marketing.

 

Responsibilities:

  • You will write SQL to pipeline and analyze big data

  • You will partner with out Media and Marketing teams on analysis of Paid Media Marketing

  • You will lead all phases of analytic work: from problem definition to representation of results

  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

 

Basic Qualifications:

  • 1+ years of experience working with data teams to deliver analysis or a quantitative degree

  • Proficiency in SQL and experience working with relational databases

  • Excellent analytical reasoning, collaborative mindset, curiosity, and excitement for learning new skills

  • Enthusiasm for working with team members from different backgrounds and contributing to an inclusive culture

 

Preferred Qualifications:

  • Experience analyzing marketing efforts and familiarity with typical marketing KPIs.

  • Experience in Python or R

  • Experience with data visualization tools such as Mode, Tableau, or Looker

  • Experience applying statistics to strategic problems

  • Experience with A/B testing

 

REQ-018435

The annual base pay range for this role is between:

$88,000 - $95,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

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For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

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