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Director, Audience & Strategy (Temporary)

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

Projects & Initiatives is looking for an audience director to support framing and promotion of stories, identify coverage gaps, offer insights and analysis, and collaborate with our business side partners on packaging series for sales.

This is a full time temporary role that will begin in October 2025 through June 2026.

This is an excluded, hybrid position, based in New York City and includes regular attendance in the office each week per your departmental guidance.

Responsibilities:

  • Identify potentially fruitful coverage areas for projects using audience data, research, newsroom priorities, gaps, team goals (including sponsorship potential). When needed, advise on approaches to those topics, story ideas, and formats.
  • Advise editors across the desk on headlines, promotional imagery, framing, publication timing, and metadata before publication.
  • Add context to monthly reports from the analytics team including applicable insights on what worked well and not as well to connect with readers.
  • Share updates from across the newsroom to help editors better understand reader trends and behaviors. Keep audience concerns top-of-mind for every team member.
  • Contribute to the gathering of necessary information and packaging of opportunities for advertising.
  • Advise on newsletter strategy and build growth targets for Headway, The Learning Network, and In Short.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
  • You will report to the Senior Editor, Projects & Initiatives

Basic Qualifications:

  • At least 7 years of meaningful experience in all of the following: program planning and execution; distribution and audience growth; and content strategy
  • Experience managing stakeholders of all levels and functions toward a shared outcome
  • Extreme skill in diplomatic communication, both written and verbal

Preferred Qualifications:

  • Comfort operating in a news environment
  • Experience optimizing workflow

REQ-018783

The annual base pay range for this role is between:

$130,000 - $160,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws. 

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

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