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Social Media Editor, Marketing (Temporary)
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is one of the world's most influential news organizations with 1,700 journalists, and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that expresses our mission, how we are leading the journalism industry and all the ways our readers can subscribe. Above all, we aim to be timely, straightforward and relevant in our marketing — to prove how much we value our readers and subscribers.
This is a Hybrid role based in New York City with an In office requirement of 2-3 times a week. You will report to the Director, Social and Influencer Creative.
Responsibilities:
- You will develop copy for posts and captions across multiple platforms
- You will apply an engaging, smart tone that feels native to social media and is consistent with The New York Times’s voice and values
- You will translate and transform editorial and brand initiatives into compelling, social-first ideas and actively contribute to content planning, calendaring and cross-functional brainstorms
- You will strategically adapt social content for different platforms and proactively stay up to date with emerging trends and collaborate closely with designers, video editors and producers to shape full campaign packages
- You will demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- 5+ years of experience working on social media channels
- 5+ years experience writing skills, with an eye for tone, clarity and voice
- Proficiency in adapting messaging to different platforms
- Creative thinking with a strong sense of visual storytelling
- An understanding of mainstream and emerging social platforms, and an interest in how brands can participate in an authentic way
- Experience in media, publishing and brand marketing, meme fluency with a journalism background is preferred
REQ-018674
#LI-Hybrid
The annual base pay range for this role is between:
$110,000 - $118,000 USD
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
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