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Manager, Paid Display

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

 

About the Role

The New York Times is adding an Manager, Paid Display to manage our programmatic display, video, native, and retargeting strategy across DSPs including DV360 and The Trade Desk. You will lead the end-to-end display channel strategy and management — from execution and optimization to platform development — ensuring our campaigns create impact at scale. You will be the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new channel features and best practices. You will drive reach and efficiency while ensuring brand safety, measurement and audience-first buying strategies. Your expertise will help accelerate turnaround times, streamlining operations, and maximizing results across all paid display platforms.

You will report to the Platform Lead on the Paid acquisition team that works on projects in service of enterprise subscription growth.

You will be based at our headquarters in New York, NY in this hybrid role, with a requirement of 3 days in the office weekly.

 

Responsibilities:

  • You will lead end-to-end programmatic paid display and video channel execution, and optimization

  • You will bring experience in data-driven targeting and brand safety standards applicable to display advertising

  • You will design and manage audience segmentation, creative rotation, and budget pacing and a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, and placements

  • Collaborate with in-house media strategy team to develop insights based on data and performance

  • Collaborate with Analytics team members to implement testing plans across platforms (i.e. A/B Testing, Conversion Lift)

  • Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities

  • Consult other teams on channel best practices and provide creative insights to help inform the creative development process

  • Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis

  • Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.

 

Basic Qualifications:

  • 5+ years experience in analytics and managing paid display campaigns in platform at scale (agency or in-house)

  • 2+ years experience in performance marketing

  • 2+ years experience using Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with campaign success.

  • Experience with ad servers (i.e CM360)

  • Experience developing and following project management best practices to delivery error free campaigns

  • Experience with audience targeting, creative optimization, platform features and hitting ROAS, CPA, or CPI goals

 

#LI-Hybrid

REQ-018819

The annual base pay range for this role is between:

$105,000 - $120,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws. 

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

 

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