Audience Strategy Editor, Opinion Shows

New York Times Opinion is hiring an ambitious, strategic thinker to serve as the lead Audience Editor for our Shows.

This role will lead the rollout and growth of our video and audio products, ensuring they are optimized for maximal impact. The ideal candidate will be a sharp synthesizer of data – someone who can look at audience trends and identify coverage opportunities and areas for innovation. We're looking for someone with a strong understanding of social video platforms, who keeps on top of the latest developments in technology and user behavior. The Audience Strategy Editor should have a clear vision for how the Times’s rigorous journalism and commentary fits into the video ecosystem.

Candidates should have experience developing video rollout strategies and a proven track record of driving video engagement and reach. 

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

• Create a growth strategy for all Opinion audio and video products. 

• Synthesize data to develop a strategy for optimizing our shows for maximal reach and impact. 

• Make recommendations on pilot projects and spin-offs, to ensure they can reach their intended audiences. 

• Offer direction on staffing shows to maximize audience potential.  

• Lead the rollout of video shows across on-site and off-platform channels, coordinating with hosts, producers, video journalists, and visual designers.

• Work with operations and production teams to execute on new show launches, social media strategy and content framing.

• Develop and Lead distribution strategy and platform partnerships by developing platform-specific strategies and benchmarks to assess channel health. Pursue close relationships with platform partners, leveraging their knowledge to inform distribution strategy.  

• Track show performance, and deliver daily, weekly, and monthly reports that highlight wins, weak episodes, and opportunities for improvement.

• Demonstrate support for our value of journalistic independence and our mission to seek the truth and help people understand the world.

• Liaise with other departments to shape strategy, report on our successes, and optimize our work.

• You will report to the Director of Opinion Shows.

Basic Qualifications:

• 5+ years' experience working in a media company or other relevant organization, ideally with a proven track record and experience in audience engagement

• Strong grasp of the social platforms and what resonates on each

• Familiarity with emerging platforms.

• Strong organizational and project management skills

• Analytical skills with the ability to interpret video data into actionable feedback.

• Demonstrates support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Preferred Qualifications:

• Experience providing audience insights and feedback to talent 

• Familiarity with the work of video or audio producers

• Experience working directly with major social platforms 

REQ-019462

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

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