Audience Editor, NYT Wirecutter

About the Role, Mission or Department Overview

Wirecutter is seeking an editor to lead programming and personalization for our ecommerce initiatives, with a particular emphasis on the Wirecutter Store. You will be the editorial lead for how we talk about the Store — crafting language, frameworks, and campaigns that invite readers in, explain what the Store is, and bring them back during major editorial moments throughout the year.

As audience editor for ecommerce, programming, and personalization, you will focus on three core areas: messaging, copy, and alignment with stakeholders around big editorial moments; audience strategy, lifecycle flows, and personalization rooted in our standards; and editorial programming and email support that tightly links our journalism to new platforms.

As an audience editor, you will report to Wirecutter's deputy director of newsletters and programming, and collaborate closely with colleagues across newsletters and programming, audience at large, Wirecutter's newsroom, as well as our commerce, marketing, product, and analytics teams.

You will drive the editorial voice of Store-related messaging, build and maintain a unified promo calendar, and design tests and experiments to deepen engagement while valuing Wirecutter's standards for independence and trust.

You'll bring thoughtful editorial judgment, comfort working with data, and a sense of how lifecycle messaging, personalization, and on-site experiences can work together to serve readers.

This role has the potential to be remote, though New York City–based applicants are preferred.

Responsibilities:

• Drive the voice and editorial quality of Wirecutter Store-related messaging across channels: Write and line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos, and Wirecutter Store entry points with deep editorial rigor and collaboration across partner teams.
• Support the editorial quality of product detail pages (PDPs) on the Wirecutter Store:
• Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes) so readers understand what the Store is and why they should trust it.
• Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle, from acquisition campaigns to transactional emails and targeted promos.
• Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals, including guidelines for CTAs, subject lines, and promotional framing.
• Contribute to overall Wirecutter newsletters and programming responsibilities — especially during major moments where it connects to the Store (i.e. gifting season; deal events).
• Work closely with product and data to understand how we are engaging readers across surfaces, and design editorial experiments to better reach and engage with them based on behaviors — particularly in inboxes
• Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing) to improve engagement while staying rooted in our standards and reporting.
• Maintain a unified Store messaging and promo calendar that's integrated with Wirecutter's broader editorial, promotional, and major deal events strategy, rather than running on a separate track.
• Work closely with edit leadership and in collaboration with cross-functional teams like marketing and product to design reader journeys that connect journalism to the Store to follow-ups in a way that feels personal, useful, and closely connected to overall editorial reader journeys.
• Perform related work as assigned.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• You will report to the Deputy Director, Newsletters and Programming, NYT Wirecutter.

Basic Qualifications:

• 5+ years in a newsroom, audience, or editorial marketing role with substantial experience in writing, editing, or programming for digital audiences.
• Demonstrated experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels; familiarity with ecommerce or product-focused journalism.
• Excellent editorial judgment, line-editing skills, and a strong sense of how to translate rigorous reporting into clear, compelling, and trustworthy copy.
• Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.

Preferred Qualifications:

• Comfort working cross-functionally with product, marketing, commerce, data, and creative partners, and an ability to advocate for reader-first, journalism-informed decisions.
• Strong organizational and project-management skills, including experience maintaining calendars, managing complex campaigns, and keeping multiple stakeholders aligned.
• A deep interest in Wirecutter's mission and a commitment to upholding our standards for independence, rigor, and service journalism in all Store-related communications.