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Social Media Manager

New York, NY

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO. 

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing. 

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values: 

  • Human First: We lead with inclusivity, transparency, and empathy. 
  • Nothing is Impossible: We experiment, learn, and keep moving forward. 
  • United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. 
  • Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally 

Vita Coco is looking for a Social Media Manager who lives at the intersection of culture, creativity, data, and coconut water.
This role is for someone chronically online in the best way: you know what’s trending, what’s worth jumping on, and what fits the brand.

What You’ll Do:
Own Social Strategy
• Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms
• Define how the brand shows up in culture (voice, tone, and POV)
• Spot trends, cultural moments, and creator opportunities to engage authentically
• Set goals and track performance with cross-functional partners

Create Social Content
• Concept, brief, and produce short-form, platform-native content (TikTok-first)
• Manage content calendars and day-to-day execution
• Translate campaigns, launches, and partnerships into content that feels native to social
• Jump in when needed (editing, ideating, or sometimes getting on camera!)

Use Data to Optimize
• Analyze performance and translate insights into clear actions
• Refine formats, timing, and creative based on what works
• Balance strong creative instinct with results


Collaborate & Execute
• Partner across Brand, Creative, Growth, Sales, and Influencer teams
• Support retail moments, partnerships, and campaigns through social
• Keep workflows moving in a fast-paced, reactive environment

What We’re Looking For:
• 3+ years in social, content, or digital marketing
• Deep understanding of Gen Z culture and internet trends
• Strong short-form video and editing skills (TikTok a must)
• Highly creative with strong taste and brand judgment
• Extremely online—you live and breathe social
• Willing to travel ~1x/month

CPG experience not required, we are open to social media experience from any category!

Who You Are:
• Plugged into culture and ahead of trends
• Creative, scrappy, and fast-moving
• Confident taking risks and learning quickly

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range

$100,000 - $120,000 USD

A NOTE FROM US  

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.  

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