Back to jobs
New

Director of Healthcare & Education (Foodservice)

Remote

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO. 

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing. 

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values: 

  • Human First: We lead with inclusivity, transparency, and empathy. 
  • Nothing is Impossible: We experiment, learn, and keep moving forward. 
  • United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. 
  • Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally 

At Vita Coco, we’re on a mission to bring a taste of the tropics to everyday life—and that includes fueling students, patients, and professionals across the country. We’re looking for a strategic, entrepreneurial leader to own and accelerate our growth across the Education (K-12, Colleges & Universities) and Healthcare (Acute, Senior Living, Long-Term Care) channels. This is a high-impact role focused on building scalable strategies, unlocking new business, and partnering cross-functionally to win in two of our most important emerging segments.

WHAT YOU’LL DO:
Strategy & Growth Plan
• Develop and lead the go-to-market strategy for Education & Healthcare channels across the U.S.
• Identify and unlock new business opportunities across both contract managed and self-operated K-12, colleges & universities, and healthcare systems.
• Build scalable playbooks to drive segment growth across large enterprise accounts, mid-market regional customers, and Group Purchasing Organizations (GPOs)

Drive Execution
• Partner closely with distribution field teams to execute against channel priorities and accelerate growth.
• Lead joint business planning and ensure alignment between segment strategy and field execution.
• Track performance and continuously optimized approach based on results and insights.

Expand Strategic Partnerships
• Own relationships and growth strategy with Group Purchasing Organizations (GPOs) and Large National Contract Managed (FSM) affiliates.
• Identify new partnership opportunities to expand Vita Coco’s footprint and influence in both segments.
• Explore and assess portfolio strengths and opportunities to drive unique opportunities specific to all sub segments of Education and Healthcare

Lead Campus Ambassador Program
• Own the strategy and execution of the Campus Ambassador Program to drive awareness, trial, and brand love.
• Build a scalable model that integrates with broader Education channel growth goals.
• Partner with distribution field teams to leverage campus demand to drive local retail growth.

Enable Best-in-Class Distribution
• Collaborate with both the DSD & broadline distribution teams to ensure strong service levels, operational excellence, and customer satisfaction.
• Identify opportunities to improve delivery, availability, and customer experience across both channels.
• Leverage all distribution partnerships to optimize best route to market solution for the customer.

Coach & Develop
• Lead future team of National Account Managers to grow new & existing business in education & healthcare channels as well as affiliate GPOs.
• Recruit, retain, coach, and develop talent.
• Set team goals and strategic account priorities.

WHAT YOU’LL BRING:
• 10-15+ years of experience in Foodservice, CPG, or Beverage sales, with strong non-commercial
channel expertise
• 5+ years proven success driving growth in Education and/or Healthcare segments.
• Experience working with GPOs, large distributors – DSD and broadline, and field sales teams.
• Strong strategic thinking with the ability to execute and deliver results.
• Excellent relationship-building and influencing skills across internal and external stakeholders.
• Experience managing or launching programs (e.g., ambassador programs, field initiatives) is a plus.
• Deep understanding of multiple distribution networks and go-to-market strategies to include DSD, broadline, specialty and chilled.
• Ability to influence internal and external cross-functional stakeholders to drive alignment.
• Entrepreneurial mindset with a bias for action and ownership
• 5+ years leading people calling on large national accounts.

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range

$100,000 - $125,000 USD

A NOTE FROM US  

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.  

Privacy Policy

Create a Job Alert

Interested in building your career at The Vita Coco Company? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Vita Coco Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.