Social Content Producer EMEA

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO. 

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing. 

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values: 

• Human First: We lead with inclusivity, transparency, and empathy. 

• Nothing is Impossible: We experiment, learn, and keep moving forward. 

• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. 

• Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally 

Vita Coco is looking for a Social Content Producer to help build our European Instagram, TikTok and paid social output into something people actually want to watch, share and remember.

This is a role for someone who understands that great brand social is not just “posting content”. It is entertainment, culture, timing, taste and knowing how to get the best out of creative people.

You’ll work closely with the Senior Digital Content Manager to produce content across Europe, managing in-house teams, external creatives, budgets, timelines and stakeholders to keep our channels moving. You’ll know how to speak the language of creative, how to turn a loose idea into something shootable, and how to wrangle the right people to make it happen.

One day you might be briefing a photographer in Germany, the next you might be shaping a TikTok creator brief, building a shoot plan in Amsterdam, feeding cultural learnings back to the marketing team, or working out how Vita Coco should show up around a moment everyone is suddenly talking about.

IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR… 

SOCIAL CONTENT & CULTURE

• Grow Vita Coco’s European Instagram and TikTok channels, building audience, engagement, relevance and distinctiveness.
• Manage our content calendars across owned social channels, ensuring content is aligned with the Digital team and wider marketing plans to champion our coconut water mission.
• Produce social-first content across Reels, TikTok, Stories and paid social – whether that’s a one-off in-house piece with our interns, or a full-scale shoot travelling across Europe.
• Spot what is working culturally across platforms in Europe, from formats and creators to humour, aesthetics, communities and behaviours.
• Translate cultural and platform trends into ideas that feel right for Vita Coco - not just social for the sake of it, but understanding the ultimate commercial outcome too.
• Build recurring formats and content franchises in line with our content strategy that make our channels feel more recognisable and worth coming back to.
• Bring a strong, varied and pan-European cultural taste to the role, helping shape what Vita Coco should stand for online.

CREATIVE PRODUCTION

• Manage a network of photographers, videographers, editors, designers, creators and production partners across Europe.
• Lead the day-to-day production of social content, from scrappy iPhone shoots to more polished editorial-style productions.
• Brief and manage in-house and external creatives, helping them produce their best work for Vita Coco’s brand channels - creating content yourself if needed, especially reactive content and quick-turnaround ideas.
• Lead end-to-end content productions, managing creative, logistics, budgets, timelines, stakeholders and delivery, with travel across Europe as required.
• Support the Senior Digital Content Manager with paid social asset sourcing and creator coordination - help find, brief and manage UGC creators for Meta, TikTok and other paid platforms.
• Feed learnings between organic and paid, helping us understand what is actually cutting through.

COMMUNITY MANAGEMENT

• Manage comments, DMs and community conversations across Instagram, TikTok and other relevant platforms responding promptly & working closely with Customer Service where needed.
• Keep Vita Coco’s tone of voice throughout all touchpoints.
• Spot comments, UGC, creator interactions and fan moments that could become content opportunities through community management + presence.

REPORTING & TEAM COLLABORATION

• Track Instagram, TikTok and content performance, feeding clear learnings into monthly marketing reporting.
• Identify what is working, what is growing, what needs adapting, what is culturally landing and what we should do more and less of
• Educate the wider team on platform behaviour, creator trends, competitor activity and how social is evolving across Europe.
• Work closely with the Influencer & Advocacy Manager so creator partnerships feed our owned and paid channels.
• Effectively manage and develop two Social Media Interns, setting clear priorities, providing regular feedback and supporting strong collaboration across in-office and remote working.
• Partner with Brand Managers across Europe to support launches, activations and market priorities in a way that still feels social-first.
• Collaborate with creative, paid, trade, sales and customer service teams to keep content joined up, useful and commercially relevant.

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business. 

SPECIFIC KNOWLEDGE, QUALIFICATIONS, SKILLS & EXPERIENCE REQUIRED:

• Experience in social content, creative production, creator management or a similar role.
• Strong understanding of Instagram, TikTok, paid social and platform-native content.
• Strong cultural taste and a clear point of view on what feels funny, useful, stylish, weird, timely or worth sharing.
• A creative mindset, with the organisational skills to manage networks, stakeholders, budgets and timelines.
• Confident briefing and managing creatives, creators, editors, videographers and freelancers.
• Comfortable turning loose ideas into shootable concepts and finished assets.
• Able to balance brand consistency with platform-native creative freedom.
• Confident using data, comments and audience response to shape future content.
• Comfortable being behind the camera and, when needed, in front of it, if the time calls for it.
• Happy to travel and get stuck in at shoots, events and activations.
• Loves coconuts. Obviously.

NICE TO HAVE

• A growing black book of photographers, videographers, editors, designers, creators and creative collaborators.
• Natural confidence building creative networks, from finding talent online to asking “who shot that?” at events.
• Experience producing content across multiple European markets.
• Experience working with paid social teams or UGC creator networks.
• An eye for emerging cultural spaces, communities and aesthetics that brands are not overusing yet.

The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

COCO PERKS (the good stuff):

• 30 days holiday, plus your birthday off!
• Flexible working hours + early Friday finishes all year round* - more balance, less clock-watching.
• Discretionary bonus - all permanent employees are eligible.
• Competitive pension - up to 8% employer contribution / 10% employee contribution.
• Vitality private healthcare - helping you stay on top of your health.
• Virtual GP 24/7 - quick access to medical advice whenever you need it.
• Life insurance - 4x your annual salary.
• Enhanced family policies - extra support when life changes.
• Employee Assistance Programme - confidential support for you and your household.
• Workplace Nursery Scheme - save on childcare costs through salary sacrifice.
• Electric Car Scheme - access an electric vehicle through a tax-efficient salary sacrifice programme.
• Cycle to Work Scheme - save on the cost of a bike and cycling equipment.
• Matched Giving Programme* - we'll match your charitable donations to support causes that matter to you.
• 5 volunteer days - to give back to causes you care about.
• ClassPass membership credits - for workouts, wellness, or whatever helps you recharge.
• Fresh fruit, snacks and office lunch provided* - we like to keep people fuelled.
• Dog-friendly office - four-legged colleagues welcome.
• Free Vita Coco products, of course

 

A NOTE FROM US  

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.  

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