Back to jobs

Senior Manager, Social Media Manager

Atlanta, GA

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

This role will focus on driving meaningful business results for The Weather Channel properties through the company’s social media accounts. The Weather Company currently operates on social platforms such as Facebook, Instagram, X, YouTube, TikTok, and Reddit, and we continue to seek emerging platforms that can help grow our fan base and brand.

  • Focused on driving relevance for The Weather Channel brand.
  • Focused on helping the team modernize the way the brand shows up on social media.
  • Knows what is trending or current on social channels and in pop culture.
  • Has a deep and current knowledge of each platform's offerings, how to best utilize influencers, and an eye for compelling and innovative content.
  • Strong business and creative capabilities. You can connect creative elements of storytelling to financial outcomes.
  • Has a start-up mentality and is not afraid to fail fast and iterate. You are motivated to work with ambiguous and fast-changing circumstances as the digital ecosystem evolves.
  • Can-do attitude.
  • Proactive follow-up.
  • Resourceful.
  • Excellent communication skills: clear and accurate, and comfortable speaking in front of large groups.
  • Has a bias for action and will follow up on commitments in a timely manner while also being a strong team player.
  • Leverages data and customer research to identify untapped opportunities on new platforms and devices, and develops product plans to address them.

The Impact You’ll Make:

  • Develop and implement a comprehensive social media strategy that aligns with the company’s marketing and business objectives.
  • Partner with editorial on content strategy, ensuring best practices.
  • Manage communication on social media for severe weather, winter storms, hurricanes, and wildfires.
  • Identify target audiences and create strategies to effectively reach and engage them.
  • Oversee the creation of high-quality, engaging, and shareable content for all social media platforms, including text, images, videos, and infographics.
  • Maintain a content calendar and schedule posts to ensure consistent and timely updates across all platforms.
  • Plan, execute, and manage social media posts for weather forecasts, weather education, weather virals, and scroll stoppers.
  • Oversee social media team experiments and pivot based on learnings.
  • Monitor social media content performance and adjust strategies as needed to achieve desired results.
  • Manage and optimize the use of social media reporting and campaign management tools to track performance metrics, generate insights, and provide actionable recommendations for strategy adjustments.
  • Monitor how the social platforms are performing against KPIs and goals such as followers, impressions, and clicks.
  • Engage with followers, respond to comments and messages, and foster a sense of community on social media platforms.
  • Monitor social media channels for brand mentions and relevant conversations, and participate as appropriate.
  • Experiment with new social media strategies and platforms to keep the company’s social media presence fresh and innovative.
  • Other duties as assigned.

What You’ve Accomplished:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field; or commensurate experience.
  • 5+ years of experience in social media management, with a proven track record of successful strategy development and execution.
  • Understanding of social media platforms, including Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, and others.
  • Excellent written and verbal communication skills.
  • Experience in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
  • Experience with social media advertising and paid campaign management.
  • Demonstrated analytical skills and the ability to interpret data to make informed decisions.
TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • A variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in The Weather Company’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.