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VP, Ad Sales Marketing

New York, NY

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

We are seeking a strategic and dynamic Vice President of Ad Sales Marketing to lead our integrated marketing and advertising sales strategy. This executive will act as a high-impact partner to the Chief Revenue Officer and a key member of the revenue leadership team. They will be both an internal catalyst and external evangelist, driving awareness of the weather category as a powerful, brand-safe media opportunity and unlocking its potential through innovative, insight-led marketing solutions.

The ideal candidate will be a dynamic blend of business driver, strategic marketer, and cross-functional collaborator, grounded in a deep understanding of the advertising ecosystem and fueled by a passion for building programs that drive revenue and market leadership. This role requires both visionary thinking and hands-on execution, combining a creative, data-informed mindset with the agility, resourcefulness, and scrappiness needed to thrive in a fast-moving, lean environment.

The impact you'll make:

Strategic & Revenue Leadership

  • Partner closely with the CRO to define and execute marketing strategies that support ambitious revenue targets, client expansion, and go-to-market growth.
  • Translate business goals into high-impact sales and marketing plans that differentiate The Weather Company and unlock category demand.
  • Drive revenue generation through innovative campaign support, packaging, and proactive vertical-based strategies.

Sales Strategy, Product Marketing & Innovation

  • Develop differentiated messaging, product positioning, and go-to-market strategies aligned to the strengths of our AI-driven, data-rich advertising solutions.
  • Collaborate with Product, Data, and Research teams to bring innovations to market in ways that clearly convey advertiser value.
  • Champion the use of AI and automation to improve speed-to-market, targeting, personalization, and campaign efficiency.

Client Strategy & Case Study Development

  • Guide the development of strategic proposals, branded content campaigns, and storytelling platforms customized for client goals.
  • Elevate case studies and success stories as a core part of the B2B narrative—turning past campaign wins into compelling proof of performance and market leadership.
  • Strengthen The Weather Company’s industry voice by showcasing performance, creativity, and innovation in client partnerships.

Cross-Functional & Startup-Minded Leadership

  • Operate with a start-up mindset—lean, agile, and resourceful—with an ability to thrive without heavy internal infrastructure or extensive support systems.
  • Build alignment across Sales, Product, Creative, and Brand teams to ensure consistency and focus on go-to-market execution.
  • Foster a scrappy, solution-oriented culture where strategic vision and day-to-day execution go hand-in-hand.

Partner Marketing & Ecosystem Collaboration

  • Lead partner marketing programs with key industry partners, platforms, and clients to drive relevance, awareness, and thought leadership for weather-informed solutions.
  • Collaborate with ecosystem players to amplify our role in the ad tech, media, and agency landscape through co-branded initiatives, events, and campaigns.

B2B Marketing, Reporting & Communications

  • Partner closely with the Communications team to strategically drive The Weather Company’s B2B brand presence, shaping content marketing, executive visibility, PR alignment, and event strategies to elevate our position in the market.
  • Design and deliver reporting frameworks to track sales impact, campaign effectiveness, and audience insights, sharing results regularly with executive stakeholders.
  • Represent The Weather Company externally at industry events, conferences, and partner forums as a thought leader and category builder.

Team Leadership & Culture

  • Lead and mentor a team of high-performing sales and marketing professionals, creating a culture of accountability, creativity, and collaboration.
  • Ensure continuous professional development, motivation, and operational excellence within a lean and focused team structure.
  • Build a reputation internally as a connector, communicator, and cross-functional team builder.

What you've accomplished:

  • 12+ years of progressive experience in media, advertising, or B2B marketing, including leadership of integrated or sales marketing functions.
  • Proven success driving revenue, supporting enterprise sales, and scaling marketing in resource-constrained or high-growth environments.
  • Experience working cross-functionally in complex organizations with sales, product, and brand marketing teams.
  • Strong understanding of partner marketing, industry trends, and how to engage external platforms and publishers to amplify messaging.
  • Familiarity with the advertising ecosystem, agency landscape, and competitive dynamics.
  • Deep experience applying AI, analytics, and automation to drive campaign performance and marketing efficiency.
  • Excellent storytelling, writing, and presentation skills; high comfort presenting to senior executives and clients.
  • Bachelor’s degree required; MBA or advanced degree preferred.

At your core, you possess:

  • Entrepreneurial, hands-on, and highly resourceful with a “roll-up-your-sleeves” leadership style.
  • Visionary storyteller and confident spokesperson with strong industry presence.
  • Strategic thinker with operational rigor; equally comfortable ideating and executing.
  • Motivational team leader who thrives in fast-paced, collaborative environments.
  • High integrity, emotional intelligence, and a deep belief in innovation, creativity, and results.

Base Salary: $270,000 – $315,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors. 

TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • A variety of medical insurance options, including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

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