Job Opportunity: Website Growth & Operations
Location: Remote
Job type: Short-Term Contractor (3-Month Assignment; 40 hours per week）
Intended Start Date: ASAP
Pay: $40CAD/hr
Who We Are:
TAL (https://en.100tal.com/) is a world-leading education and technology enterprise, serving 4.5 million students across the globe. Established in Beijing in 2003, it made history by becoming the first Chinese education institution catering to primary and middle school students to be listed on the New York Stock Exchange (NYSE: TAL) in 2010.
Think Academy (https://www.thinkacademy.ca/), the international brand of TAL, has established campuses in many countries, including China, the U.K., the U.S.A., Canada, Australia, Singapore, Malaysia and so on.
In addition to the core teaching services, Think Academy is committed to organizing educational events, charity activities, and promoting educational Sustainable Development Goals (SDGs) with UNESCO (TAL has established an strategic partnership with UNESCO since 2019).
Your Role:
- Website Build & Optimize: Contribute to the rapid iteration of an existing website or the build-out of a new website and improve conversion rates (form submissions, inquiries, registrations, etc.)
- Content Creation: Plan and write high-quality, high-converting core website content (e.g., homepage, course pages, About Us, blog posts) & optimize for SEO
- Growth Advertising: Expertly manage digital marketing channels (Google Ads Search, Display, etc.) - strategy, campaign setup, ad creation, optimization & budget management for strong ROAS
- Data Analysis: Integrate and analyze website traffic data with advertising performance data to assess overall growth effectiveness and report result
Working Schedule:
- Required to be online from 6:30 PM to 11:30 PM EST, Monday through Friday
- Remaining hours can be scheduled flexibly to complete a total of 40 hours per week
Qualifications:
- 3+ years experience in website ops/digital marketing/growth marketing and EdTech industry
- Fluency in both English and Mandarin (verbal and written) is required
- Proven expertise in managing and optimizing paid advertising campaigns (Google Ads, etc.), with demonstrable results
- Exceptional English copywriting skills, with the ability to independently create high-quality, persuasive website marketing content
- Familiarity with core functionalities of major CMS platforms (e.g., WordPress) and SEO best practices
- Proficiency in using data analytics tools, especially Google Analytics 4 (GA4)
Benefits:
$40CAD/hr